Marketing Manager (APAC)

About the role

Seeking an experienced Digital Marketing Manager, APAC to lead and strengthen regional digital marketing initiatives across Asia Pacific. The role drives digital engagement, lead generation, brand visibility, and campaign performance across key platforms including Salesforce Pardot, Sprinklr, social media, and paid media. Based at the APAC Headquarters in Singapore, the role works closely with cross-functional regional teams, global, and local marketing teams across 20 markets.

Key responsibilities

• Develop and execute APAC digital marketing strategies aligned with growth objectives.
• Plan and optimize regional digital campaigns across countries and target markets.
• Promote digital marketing best practices and support local campaign execution.
• Ensure consistent customer journeys and engagement across channels.
• Serve as key user for Salesforce Pardot (Marketing Cloud Account Engagement) and regional lead for Sprinklr.
• Drive and monitor regional social media strategy, governance, and performance.
• Oversee APAC performance marketing and paid media initiatives.
• Drive marketing efficiency through AI-powered tools and digital solutions.
• Track, analyze, and report digital marketing performance across channels.
• Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.

About you

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record.
• Proven experience managing digital campaigns across multiple channels and markets.
• Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.
• Strong understanding of paid media, lead generation, and performance marketing.
• Strong communication and stakeholder management capabilities.
• Analytical mindset with the ability to turn data into recommendations.
• Excellent project management and organizational skills.
• Ability to work independently in a fast-paced regional environment.
• Collaborative and comfortable working across functions, countries, and cultures.