Marketing Manager (Based in SG)

About the role

We are looking to hire an experienced Marketing Manager to undertake all aspects of marketing, including integrated marketing campaigns, brand marketing, lead generations as well as event marketing. Marketing Manager responsibilities will also include enhancing customer engagement as well as analysis and reporting of marketing campaigns performance to refine strategies and optimize ROI. The role reports to the Head of Group Marketing.

Key responsibilities

• Lead the planning, development, and execution of integrated marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
• Develop and manage content strategies across various channels, including website, email, social media, and paid media, ensuring consistent messaging and alignment with brand guidelines.
• Oversee digital marketing efforts, including SEO/SEM, social media marketing, email campaigns, and online advertising, to maximize reach and engagement.
• Collaborate closely with sales teams to create and implement marketing initiatives that align with business objectives, enhance customer engagement, and drive revenue growth.
• Manage the creation and distribution of marketing materials, coordinating with external agencies and vendors to ensure high-quality outputs that meet business needs.
• Monitor, analyze, and report on the performance of marketing campaigns, using insights to refine strategies and optimize ROI.
• Support event planning and execution, including webinars, trade shows, and other marketing events, to enhance brand presence and generate leads.
• Maintain a deep understanding of market trends, customer needs, and competitive landscape to inform marketing strategies and drive continuous improvement.

Working days : 5.5days

Working hours:

Mon - Fri (8:00am - 5:00pm)

Sat OR Sun (10:00am - 2:00pm)