Marketing Manager

The Marketing Manager (Senior Role) leads the strategic planning and execution of marketing initiatives for HRI., driving brand visibility, lead generation, and customer engagement for residential and commercial projects. This role embodies and represents HRI and Southlinks Estates, serving as a public-facing, charismatic leader who can speak confidently in crowds, conceptualize and execute marketing events, and ensure campaigns resonate with target audiences.

Job Responsibilities

1. Strategic Marketing and Business Growth

• Develop and execute the Company's marketing strategy in alignment with business objectives, sales targets, and growth plans.

• Conduct market research, competitor analysis, and trend monitoring to identify opportunities and support business decisions.

• Establish marketing objectives, budgets, and performance targets, and recommend strategies to improve market presence and business growth.

2**. Brand Management and Project Marketing**

• Lead branding, project marketing, and marketing communications initiatives to strengthen the Company's reputation and market position.

• Develop and implement integrated marketing campaigns for project launches, lead generation, customer engagement, and sales support.

• Ensure consistency, accuracy, and quality of all marketing materials, digital platforms, and communication channels.

• Introduce innovative marketing solutions that enhance brand visibility and customer experience.

3. Events, Partnerships, and Business Development

• Develop and manage the annual marketing and events calendar.

• Lead the planning, execution, and evaluation of project launches, corporate events, sponsorships, and stakeholder engagement activities

• Establish and maintain strategic partnerships with suppliers, media organizations, industry associations, government agencies, and other business partners.

• Represent the Company in networking events, industry forums, and business engagements to strengthen market presence and business opportunities.

4. Marketing Operations and Resource Management

• Oversee the day-to-day operations of the Marketing Department and ensure timely execution of approved initiatives.

• Manage departmental budgets, marketing resources, and vendor relationships to maximize operational efficiency and return on investment

. • Evaluate the performance of agencies, suppliers, contractors, and service providers to ensure quality and cost-effectiveness.

• Ensure compliance with Company standards, brand guidelines, and confidentiality requirements.

5. Leadership and Stakeholder Management

• Lead, develop, and evaluate marketing personnel to achieve departmental objectives and professional growth.

• Promote a culture of innovation, accountability, collaboration, and continuous improvement.

• Collaborate with Sales, PTPMU (Procurement), Finance, and other departments to align marketing initiatives with organizational goals.

• Maintain productive relationships with suppliers, government representatives, and other key stakeholders