Marketing Manager

Job Title: Marketing Manager

Job Summary

The Marketing Manager is responsible for planning, developing, and executing marketing strategies to increase brand awareness, drive sales growth, and strengthen relationships with customers and principals. The role oversees both traditional and digital marketing initiatives, promotional campaigns, product launches, and brand development while working closely with the Sales, Procurement, and Business Development teams.

Key Responsibilities

Strategic Marketing

• Develop and implement annual marketing plans and budgets.
• Create marketing strategies aligned with the company's business objectives.
• Monitor market trends, customer insights, and competitor activities.
• Identify new market opportunities and recommend growth strategies.

Brand Management

• Manage and strengthen the company's brands and principal brands.
• Ensure brand consistency across all marketing materials.
• Coordinate product launches, rebranding, and promotional campaigns.
• Build strong relationships with principals and suppliers for joint marketing activities.

Campaign & Promotion

• Plan and execute trade promotions, roadshows, exhibitions, and customer events.
• Coordinate seasonal and festive campaigns.
• Evaluate campaign effectiveness and ROI.
• Prepare promotional calendars with the sales team.

Digital Marketing

• Manage the company's website and social media platforms.
• Plan digital advertising campaigns (Facebook, Instagram, LinkedIn, Google, etc.).
• Monitor online engagement and marketing performance.
• Coordinate content creation including graphics, videos, and promotional materials.

Sales Support

• Collaborate with the Sales team to develop sales tools and promotional materials.
• Support new product launches and customer presentations.
• Assist in developing customer-specific marketing programmes.
• Generate leads through marketing initiatives.

Market Research & Analysis

• Conduct customer and competitor analysis.
• Monitor pricing trends and market developments.
• Analyse sales data and marketing performance.
• Prepare monthly marketing reports for management.

Budget Management

• Manage the marketing budget effectively.
• Monitor marketing expenses and ensure cost efficiency.
• Evaluate vendor quotations and negotiate marketing services.

Team Leadership

• Lead and develop the marketing team.
• Set KPIs and monitor team performance.
• Coach and mentor team members.
• Coordinate with external agencies, designers, and media partners.