Marketing Manager

Job Title: Marketing Manager
Location: Ahmedabad, Gujarat
Shift Timing: 1:30 PM – 10:30 PM

Job Summary

We are looking for a highly creative and result-oriented Digital Marketing Manager with experience working in an IT Services, Outsourcing, BPO, KPO, Staffing, Consulting, or Professional Services organisation. The ideal candidate will have hands-on experience in Canva, Email Marketing, and Zoho Campaigns/Zoho Marketing Automation, along with expertise in building digital campaigns that generate leads, strengthen employer branding, and enhance online visibility. The candidate should have experience promoting service-based businesses through social media, email campaigns, content marketing, and brand-building initiatives while working closely with sales, recruitment, and business development teams.

Roles & Responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business growth, lead generation, and brand awareness.
• Drive inbound marketing initiatives for IT services, outsourcing, consulting, staffing, or professional service offerings.
• Plan quarterly and monthly marketing calendars based on business objectives.

Social Media & Branding

• Manage and grow the company’s presence across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Design engaging marketing creatives, presentations, banners, and social media posts using Canva.
• Create employer branding campaigns to attract clients and talent.
• Build thought leadership through employee branding, client success stories, blogs, and corporate campaigns.

Email Marketing & Zoho Campaigns

• Create, execute, and optimize email marketing campaigns using Zoho Campaigns, Zoho Marketing Automation, or similar platforms.
• Develop newsletters, promotional campaigns, drip campaigns, and automated email workflows.
• Segment audiences for targeted B2B campaigns.
• Monitor campaign performance including Open Rate, CTR, Lead Conversion, and ROI.
• Maintain email databases and ensure compliance with email marketing best practices.

Lead Generation

• Execute digital campaigns to generate qualified B2B leads.
• Support Business Development and Sales teams through email marketing, LinkedIn outreach, and campaign management.
• Work closely with recruiters and sales teams to promote hiring drives, client services, and company initiatives.

Content & Campaign Management

• Develop content calendars for social media and email marketing.
• Coordinate with designers and content writers for campaign execution.
• Plan and execute marketing campaigns for webinars, events, recruitment drives, and service promotions.
• Ensure brand consistency across all digital platforms.

Analytics & Reporting

Track campaign performance using Google Analytics, Zoho Analytics, and social media insights.

• Prepare monthly reports on website traffic, social media engagement, email marketing performance, and lead generation.
• Conduct competitor analysis and recommend improvements to maximise ROI.

Required Skills:

• 4–8 years of Digital Marketing experience.
• Mandatory experience working with an IT Services, Outsourcing, BPO, KPO, Staffing, Consulting, Accounting, or Professional Services company.
• Strong hands-on experience with Canva for digital creatives and branding.
• Proven experience in Email Marketing using Zoho Campaigns or Zoho Marketing Automation.
• Experience managing LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Knowledge of email automation, audience segmentation, and campaign optimisation.
• Experience with LinkedIn Campaign Manager, Meta Business Suite, and Google Analytics.
• Basic understanding of SEO, Google Ads, and Meta Ads.
• Excellent copywriting, content planning, and communication skills.
• Experience working with multiple internal stakeholders, including Sales, Recruitment, Business Development, and Leadership teams.
• Ability to manage multiple marketing initiatives simultaneously.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Certifications in Digital Marketing, Google Analytics, Meta Blueprint, HubSpot, or Zoho Marketing.
• Experience promoting B2B services, staffing/recruitment, outsourcing, accounting, or technology services.
• Knowledge of CRM platforms such as Zoho CRM or HubSpot CRM.

Job Category: Marketing and PR

Job Level: Middle Management

Work Location: Onsite