Marketing Manager

• Reports directly to the Marketing Division Head, the Marketing Communications Manager leads a team of marketing officer & marketing specialists in the development and execution of integrated marketing campaigns across both online and offline channels. This role is pivotal in enhancing brand visibility, generating high-quality leads, and supporting business growth through strategic multi-channel marketing initiatives that yield measurable results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in marketing, with a focus on both online and offline marketing strategies (experience in financial services or fintech is a plus).
• Excellent communication, negotiation, and relationship-building skills.
• Proven ability and track record in designing and executing strategic marketing campaigns and programs that effectively drive brand growth, increase revenue, and enhance user acquisition.
• Experience working with cross-functional teams, external partners, and agencies to enhance marketing efforts.
• Experience working with OFW communities/clients is an advantage but not necessarily required.
• Willingness to travel for fieldwork and attend events.
• Familiarity with marketing analytics tools and software is a plus.

Key Responsibilities Manages and supervises marketing officer & marketing specialists to achieve targets and directives through the following activities, including but not limited to:

• Marketing Strategy Development
• Develop and implement comprehensive marketing strategies to enhance brand visibility, drive user acquisition, and increase revenue across both online and offline channels.
• Stay current with marketing trends and best practices in both digital and offline spaces, recommending innovative approaches that support business expansion.
• Campaign Management
• Manage online marketing initiatives, encompassing social media, online advertising, influencer marketing, email marketing, SEO/SEM/ASO, mobile app marketing, website content, and various other digital channels
• Oversee offline marketing initiatives such as print advertising, direct mail campaigns, events, trade shows, and public relations.
• Create compelling marketing content, campaigns and promotions that align with brand positioning and support business growth objectives in both digital and traditional formats.
• Brand Management
• Oversee brand positioning and messaging to ensure consistency across all marketing channels.
• Develop and maintain brand guidelines and ensure adherence across all marketing materials and communications.
• Monitor brand health and reputation, implementing strategies to enhance brand perception.
• Performance Measurement and Budget Management
• Establish metrics and KPIs to measure the effectiveness of marketing campaigns across all channels and their contribution to revenue targets.
• Allocate the marketing budget effectively across various online and offline channels based on performance analysis and growth potential.
• Team Leadership and Development
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Provide guidance and support in the development of marketing materials and content.
• Conduct regular performance evaluations and identify training needs for team members.
• Stakeholder Engagement
• Conducts cross-department collaborations to align marketing strategies with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts.
• Present marketing plans and results to the marketing head, senior management and stakeholders.