Marketing Manager

ISP Marketing Specialist Role Profile Purpose of Role The purpose of the role of a Marketing Specialist is to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth. The role focuses on turning strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels.

ISP Marketing Key Responsibilities

• Plan and execute marketing campaigns across digital, social, email, and offline channels
• Create, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelines
• Manage social media calendars and community engagement
• Support product launches, promotions, and events
• Conduct market research and competitive analysis
• Track, analyze, and report on campaign performance and KPIs
• Collaborate with internal teams (sales, design, product) and external partners or agencies
• Maintain marketing assets, databases, and CRM systems
• Ensure campaigns are delivered on time and within budget

Skills Technology Proficiency

• Strong written and verbal communication
• Content creation and copywriting
• Digital marketing (email, social media, websites)
• Social media management and scheduling
• Campaign planning and execution
• Data analysis and performance reporting
• Paid advertising (Google Ads, social ads) – nice to have
• Marketing automation and CRM tools
• Project management and time management
• Collaboration and stakeholder coordination
• Creative thinking and problem-solving
• Attention to detail
• Adaptability in a fast-paced environment

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field
• Strong written and verbal communication skills
• Solid understanding of digital marketing principles and channels
• Analytical mindset with attention to detail
• Ability to manage multiple projects and meet deadlines
• Creative problem-solving skills

Experience

• 2–4 years of experience in a marketing, communications, or related role
• Hands-on experience with digital marketing tools (e.g., email platforms, social media management tools, analytics)
• Experience supporting or managing marketing campaigns end-to-end
• Familiarity with paid advertising, or content marketing is a plus
• Experience working in a fast-paced, collaborative environment

ISP Principles Begin with our children and students . Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect . We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.