Marketing Manager

Key Responsibilities

• Develop and implement sales and marketing strategies aligned with company objectives.

• Lead and manage the sales team to achieve monthly, quarterly, and annual sales targets.

• Develop, organise and implement comprehensive sales & marketing strategies for launched projects, including monitoring and performance review.

• Collaborate with project teams to prepare pricing documents and presentations for timely approval.

• Generate pricing information for new products for APDL submission.

• Prepare project feasibility studies, including market positioning, pricing and demand analysis.

• Assist in formulating product briefs to ensure compliance with current and future market demand.

• Conduct regular competitor analysis (ground and desktop research) to guide product and pricing decisions.

• Manage and monitor product readiness for launches.

• Attend Product and CCM engagement meetings with internal and external consultants on new product development.

• Provide input based on market research, competitor analysis, and feedback from previous launches, especially on facades, layouts, dimensions, and specifications.

• Plan, propose and execute marketing campaigns (digital, print, events, exhibitions, roadshows).

• Oversee project launches, promotional events, and show unit management.

• Build and maintain strong relationships with buyers, agents, and stakeholders.

• Prepare and manage sales and marketing budgets, track ROI, and optimize spending.

• Ensure compliance with property laws, advertising standards, and company policies.

• Develop and implement the group's branding strategy to strengthen brand positioning, ensure messaging, and enhance to corporate identity across all subsidiaries.

• Manage public relations and corporate reputation by overseeing media engagement, CSR initiatives, stakeholder communications, and crisis communication to strengthen the group's image and credibility.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Real Estate, or related field.

• Minimum 3–5 years of experience in Property Development or Construction background.

• Experience in property development will be considered a strong advantage.

• Proven track record in achieving sales targets, developing pricing strategies, and managing product launches.

• Strong analytical, negotiation, and communication skills.

• Knowledge of the Malaysian property market and regulatory frameworks.

• Familiarity with CRM systems, digital marketing platforms, and competitor research tools is an advantage.