Marketing Manager

1. Strategy & Planning

• Develop and execute annual marketing strategies aligned with business objectives and revenue targets.
• Identify target audience segments, market opportunities, and competitive positioning.
• Define and monitor KPIs such as CPA, ROAS, lead conversion, and customer retention.

2. Campaign Management & Execution

• Plan and execute integrated marketing campaigns across social media, paid media, SEO, email marketing, affiliate channels, and events.
• Oversee the development of marketing assets including advertisements, landing pages, content, and promotional materials.
• Coordinate with internal teams and external agencies to ensure timely and effective campaign delivery.

3. Digital & Performance Marketing

• Manage and optimize paid advertising campaigns across Meta, Google, TikTok, YouTube, and other digital platforms.
• Drive SEO and content marketing initiatives to increase organic traffic and search visibility.
• Implement CRM and marketing automation strategies to improve customer engagement, retention, and lifetime value.

4. Brand & Content Strategy

• Maintain brand consistency across all marketing channels and customer touchpoints.
• Lead the creation of engaging content including social media, blogs, videos, PR, and campaign materials.

5. Analytics & Optimization

• Monitor campaign performance through Google Analytics, CRM platforms, and reporting dashboards.
• Conduct A/B testing and optimize marketing funnels to improve conversion rates and ROI.
• Provide regular performance insights and recommendations to management.

6. Team & Budget Management

• Lead, mentor, and manage the marketing team and external agencies.
• Manage marketing budgets to maximize efficiency and business impact.

Job Requirement:

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of marketing experience.
• Proven success in leading multi-channel marketing campaigns.
• Proven expertise in digital marketing, campaign management, and performance optimization.
• Strong analytical skills and experience with performance marketing tools.
• Experience with marketing automation platforms and CRM tools.
• Leadership skills and ability to manage cross-functional teams.
• Ability to work in a fast-paced, highly regulated industry and adapt to market trends.

What we offer
In the company, we are committed to providing our employees with a supportive and rewarding work environment. Some of the key benefits include competitive salaries, opportunities for professional development, and a comprehensive health and wellness program. We value work-life balance and strive to create a collaborative and inclusive culture where everyone can thrive.