Marketing Manager

该职位来源于猎聘 The mission is to enhance MAX&Co. and MARELLA brands through maximizing innovative and inspirational brand exposure by continuously implementing, planning, and executing integrated marketing campaigns, to drive both brands awareness and engagement with consumers.

• Assist Head of Marketing of Contemporary BU in planning and implementing annual Media&PR, social and digital plan for both brands.
• Responsible for the planning, implementation and control of both brands communication roadmap according to HQ’s planning, communicate the content of related campaigns with HQ.
• Effectively assist and communicate with retail marketing and CRM team.
• Team and budget control. Marketing Manager (Contemporary BU) is the point-person for developing, implementing and executing marketing communication activities, involving social media including influencer marketing, celebrity management, print, digital, PR events, cooperate programs and sponsorships.
• Assist marketing head to develop brand communication plan and creative contents for China marketing campaign with integrated of 360 communication mindset, in which need to in align with global team.
• Contents creation which is relevant to targeted consumers and aligned with brand strategy. Ensure all the contents could fulfill the different needs of each communication channel.
• Localize global marketing calendar with close cooperation with local merchant and sales operation team.
• Has strong sense of product trend and knowledge among fashion industry and maximize the awareness by product seeding.
• Evaluate campaign result with trackable measurement and summarize learnings and opportunities for future campaign.
• Monthly budget spending tracking to ensure it is under control.
• Complete various work reports on related brand marketing activities. Requirements:
• Good team building and collaboration skills.
• Good English listening, speaking, reading and writing skills.
• Bachelor degree or above.
• Strong PR background with various IMC related project experience as a plus such as KOS, EC collaboration .
• Strong logical thinking and data analysis capabilities.
• Have strong professional ethics and sense of responsibility.
• Open minded and out-going personality.