Marketing Manager

Position: Marketing Manager

Location: Bali

Company: Sea Safari Cruises

About Us: At Sea Safari Cruises, we go above and beyond in everything we do. We are inspired by our guests and one another – and are driven to make things better. We love what we do, and we give it all we’ve got – on board and off. When guests stay with us, it’s not just a vessel with cabins that they’re buying. It’s an experience. We’re looking for someone who is ready to go beyond in everything they do.

Job Description: We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing strategic marketing plans, driving sales growth, and enhancing our brands' presence in the market. This is a key leadership role that requires creativity, strategic thinking, and excellent communication skills.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies

• Create and execute comprehensive marketing plans to promote Sea Safari Cruises and its offerings.
• Utilize a mix of digital and traditional marketing channels to maximize brand exposure and engagement.
• Identify and pursue new business opportunities to expand the customer base.

2. Drive Sales Growth:

• Develop and set sales targets and drive the sales team to achieve and exceed them.
• Monitor sales performance and implement corrective measures as needed.

3. Team Leadership and Development:

• Lead, mentor, and motivate the sales and marketing team to achieve their goals.
• Conduct regular performance reviews and provide training to enhance team skills and performance.

4. Plan and manage marketing campaigns

• Develop and manage online and offline marketing campaigns.
• Utilize various channels including social media, email marketing, and SEO/SEM to maximize reach.

5. Brand management

• Ensure consistent brand messaging and positioning across all marketing materials and platforms.
• Develop and maintain the company’s brand identity and presence in the market.

6. Market Research and Analysis:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Use data-driven insights to adjust marketing and sales strategies accordingly to stay ahead of the competitors.

7. Digital Marketing and Content Management:

• Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
• Manage the company's online presence and engage with customers on social media platforms.
• Develop and oversee the creation of marketing content, including brochures, newsletters, press releases, and website content.
• Ensure content is engaging, informative, and aligned with brand messaging.

8. Event Planning and Participation:

• Plan and participate in industry events, trade shows, and exhibitions to promote Sea Safari Cruises.
• Organize and host promotional events and client’s appreciation activities.

9. Customer Relationship Management:

• Build and maintain strong relationships with customers, clients, travel agencies, and business partners.
• Ensure excellent customer service and follow up on customer feedback and inquiries.

10. Budget management

• Develop and manage the sales and marketing budget.
• Monitor expenses and ensure cost-effective use of resources to maximize ROI.

11. Sales Reporting and Analysis:

• Track and analyze sales performance metrics.
• Prepare regular sales reports and present findings to management.

12. Collaboration with Other Departments:

• Work closely with operations, finance, and other departments to ensure alignment of sales and marketing strategies with overall business goals.
• Collaborate on the development of new products and services based on market demand.

13. Public Relations and Media Management:

• Manage public relations efforts to enhance the company’s reputation.
• Develop relationships with media contacts and secure coverage in relevant publications and platforms.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proficient in speaking and writing English and Bahasa Indonesia professionally. Other language is a plus.
• Minimum of 2 years of experience in sales and marketing, preferably in the travel or liveaboard industry.
• Proven track record of achieving sales targets and driving business growth.
• Strong understanding of digital marketing and social media strategies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative and strategic thinker with the ability to develop and implement effective marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

What We Offer:

• Competitive salary and performance-based bonuses.
• A dynamic and supportive work environment.
• The chance to work with a passionate team in a fast-growing company.
• Exciting opportunities to travel and experience our liveaboard cruises.
• THR
• BPJS Health and Employment

Job Type: Full-time