Marketing Manager

• Annual Marketing and Business Plan:

  • Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
  • Developing marketing strategies based on new market trends in mobility sector.
  • Finalise key marketing goals based on past performance and market forecasts.

  Marketing Management:

  • Research and analyse on changes in the mobility sector with respect to demographics, pricing schedules, competitor products, and other relevant information to drive the marketing and pricing strategies.
  • Study current offerings in vehicle mobility (rent a car, subscription, car share & others) to position AWR business verticals with respect to Competition/international Markets.
  • Drive new initiatives for products and services across various locations in line with the new market trends and demands.
  • Approving and overseeing the creative development of promotional materials, website content, PR campaigns, advertisements, and other marketing-related projects.
  • Communicating with various media buyers, advertising agencies, printing companies, and other services to help marketing projects come into action.
  • Acting as the key representative for the marketing department in important buyer meetings (internally & externally)
  • Identifying and liaison with new/existing suppliers for material development and procurement.
  • Liaison with internal departments, sales, operations, marketing, finance, administration to drive various marketing activities across the locations.
  • Support Sales and Marketing department in organising events related to customers and internal/external training across all departments.
  • Working within the department budget to develop cost-effective marketing plans for each segment of business across verticals.
  • Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.
  • Develop detailed marketing plans for all media channels and sales teams

  Manpower Planning:

  • Developing a core marketing team specialising in digital marketing to improve online traffic and reduce marketing spend per customer.
  • Develop second-in line supervisory staff in marketing department to ensure business continuity.
  • Identifying new training needs of marketing team in line with the new market/digital trends.
  • Ensuring high EWI levels across the marketing team.

  Marketing MIS:

  • Tracking all marketing and sales data (offline/online activities) and reporting to management.
  • Monthly management presentation on digital marketing activities & spends and analysis of results for corrective actions for improving value to the customers and reducing cost of customer acquisition.

  KPI:

  • Achieve targets for,
  • Online short-term revenue contribution to overall ST revenue
  • Percentage contribution of digital leads to total short-term leads
  • Percentage of Online Bookings from website to total digital leads
  • Percentage growth in traffic from website and smart app
  • Customer satisfaction (Short-term and long term)
  • Employee engagement programs

Desired Candidate Profile

• Educational Qualification

  • A Bachelor's degree preferably in Management and Digital Marketing.
  • A Postgraduate qualification in Marketing Management will be an added advantage.

  Work Experience

  • 10-15 years of relevant experience from a recognized institute.

  Competencies

  • Strategic planning
  • Campaign management
  • Digital marketing (SEO, SEM, Social Media)
  • Brand development
  • Market research & analysis
  • Budgeting & ROI tracking
  • Team leadership
  • Strong communication skills

  Languages

  • Fluency in English
  • Arabic is advantageous