Marketing Manager

WE ARE HIRING: MARKETING MANAGER

What We’re Looking For

We are looking for a commercially driven Marketing Manager who can combine creativity with data and business discipline. The successful candidate should be able to move from strategy to execution, identify growth opportunities, lead cross-functional teams, and consistently deliver marketing programs that contribute to brand growth, customer acquisition, revenue, and profitability.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• At least 5 years of progressive experience in marketing, preferably with experience in FMCG, retail, e-commerce, consumer products, or related industries.
• Proven experience in digital marketing, e-commerce, retail marketing, and brand management.
• Strong hands-on knowledge of Meta, TikTok, Google, and marketplace advertising platforms.
• Experience in SEO, paid media, e-commerce merchandising, promotions, and conversion optimization.

Major Responsibilities

• Develop and own the annual integrated marketing plan covering digital marketing, e-commerce, on-ground activations, in-store merchandising, and promotional activities.
• Create and maintain a full-year marketing activity calendar aligned with Sales, Supply Chain, and Operations.
• Analyze market trends, consumer insights, sales performance, and competitor activities to develop actionable marketing strategies.
• Plan, execute, monitor, and optimize paid media campaigns across Meta (Facebook/Instagram), TikTok, Google, and marketplace advertising platforms such as Lazada.
• Develop and execute SEO strategies to increase organic visibility, website traffic, and online customer acquisition.
• Develop and implement in-store merchandising standards, promotional materials, and retail activation programs.
• Lead the planning and execution of on-ground activations, including events, sampling activities, POP displays, and other consumer engagement initiatives.
• Manage external agencies, creative partners, vendors, and platform partners to ensure quality and timely delivery of marketing programs.
• Prepare regular marketing performance reports, campaign evaluations, and business insights, with clear recommendations for continuous improvement.
• Collaborate with Product, Sales, Customer Service, Supply Chain, and Operations to ensure cohesive go-to-market execution and inventory readiness.
• Ensure consistent application of brand guidelines across all marketing channels and customer touchpoints.