Marketing Manager

Company overview

Hong Kong’s premium Classical Pilates studio seeks experienced Marketing Manager. We have grown our reputation by creating distinctive experiences for our clients, and expect this position to strengthen and scale our brand presence across various channels through marketing strategies and ensure campaigns reflect the premium quality that defines the company position.

About the Role

The Marketing Manager is responsible for planning, executing, and optimizing marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. You will lead campaign strategy end-to-end, manage marketing performance, collaborate cross-functionally, and ensure marketing efforts align with business goals.

Key Responsibilities

• Campaign Strategy & Execution

  • Own end-to-end planning and execution of marketing campaigns (digital, social, content, events, etc.).
  • Develop campaign timelines, messaging, positioning, and creative briefs.
  • Coordinate with internal teams and external partners (agencies, freelancers, vendors).

• Demand Generation & Lead Conversion

  • Plan and optimize lead-gen programs (e.g., landing pages, webinars, paid media).
  • Collaborate with Sales to improve lead quality, handoff processes, and funnel conversion.

• Marketing Performance & Analytics

  • Track and report on KPIs (CPL, conversion rates, pipeline contribution, etc.).
  • Use data and customer insights to continuously improve campaigns and targeting.
  • Manage marketing budgets and ensure measurable ROI.

• Brand & Content

  • Ensure brand consistency across all channels.
  • Oversee content strategy and support the creation of marketing materials (blogs, landing pages etc.).
  • Manage content calendar and workflow with stakeholders.

• Team Leadership

  • Lead and mentor Digital Marketing Executive.

• Tools & Process

  • Manage and optimize marketing tools (CRM, marketing automation, analytics platforms, ad platforms).
  • Maintain reporting dashboards and documentation for campaign performance.

Required Qualifications

• 3–5+ years of marketing experience in the wellness industry with demonstrated ownership of campaigns.

• Proven ability to drive results using data (experience with KPIs, attribution, and experimentation).

• Strong knowledge of the following:

  • Paid media (Google Ads, Meta, Little Red Book, etc.)
  • SEO marketing
  • Social media marketing

• Experience with marketing analytics and reporting (e.g., GA4, dashboards).

• Familiarity with marketing attribution models and funnel metrics.

• Fluent spoken English, Cantonese and Mandarin

• Interest in the wellness industry and knowledge in Mindbody software is a plus

Interested applicants, please email your CV with your expected salary and earliest availability by clicking “Quick apply".

Visit https://flexstudiopilates.com for more information about Flex Studio.