Marketing Manager

Job Summary

• Develop and implement marketing strategies to increase brand awareness, customer engagement, enquiries, and sales.
• Plan and execute both offline marketing activities for the jewellery business.
• Identify new marketing opportunities and develop campaigns based on customer and market trends.

Key Responsibilities

1. Marketing Strategy

• Develop monthly and annual marketing plans.
• Identify target customers and suitable marketing channels.
• Plan campaigns for festivals, wedding seasons, new collections, and special occasions.
• Monitor competitors and jewellery market trends.

2.Customer & Lead Generation

• Develop campaigns to generate new customer enquiries.
• Maintain and utilize customer databases for marketing campaigns.
• Plan WhatsApp, SMS, email, and other customer communication campaigns.
• Develop strategies for customer retention and repeat purchases.

3. Influencer & Partnership Marketing

• Identify suitable influencers and content creators.
• Coordinate influencer campaigns and collaborations.
• Explore partnerships with wedding planners, fashion professionals, event organizers, and other relevant businesses.

4. Offline Marketing

• Plan and coordinate newspaper, magazine, outdoor, radio, events, exhibitions, and other offline marketing activities.
• Organize promotional events and customer engagement activities.
• Explore new local and regional marketing opportunities.

5. Brand Development

• Strengthen the company's brand positioning in the jewellery market.
• Ensure consistency in branding across advertisements, social media, showroom materials, and promotional campaigns.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule

Experience:

• Jewellery Marketing : 3 years (Preferred)

Work Location: In person