Marketing Manager

Who you are

• Solid experience at marketing manager or senior exec level, ideally in a consumer brand, food, wellness, or DTC. You've driven growth across European markets and you're confident leading a team. You'll also have:
• Native or near-native proficiency in German, Polish, or Swedish, essential
• A digital-first mindset with hands-on experience across paid media, influencer, and affiliate
• Experience testing and iterating on positioning and messaging, using data to improve
• Comfort with trading performance, able to read market results and act on them
• Experience managing websites or working closely with web teams
• Strong project management across multiple markets and workstreams
• A confident communicator who can influence senior stakeholders across cultures
• Commercially minded and curious about what makes markets grow
• And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What the job involves

• We invite you to read the advert below for our new Marketing Manager - Europe position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
• We're looking for a strategic Marketing Manager - Europe to own growth across our EU region
• Huel is a digitally native brand and this role reflects that: you'll be running ads, scaling influencers and affiliates, owning the local website experience, and testing positioning to find what makes markets grow
• Priority markets are Germany, Poland, and Sweden, with activity across FRITES. You'll manage a team of Marketing Executives and work closely with our central Growth, Creative, and Retail teams
• Plan and oversee paid media across EU markets, working with the Growth team to brief, launch and optimise campaigns across paid social, search and display
• Monitor trading performance across markets, identifying opportunities and using insights to optimise campaign performance
• Own the EU marketing calendar, coordinating activity across Growth, CRM, Creative and Influencer teams
• Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth
• Brief and manage creator content, ensuring it feels locally native and on-brand
• Keep the EU huel.com experience sharp by managing localised content, promotional moments and working with the Web and Growth teams to optimise conversion
• Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local
• Monitor competitive activity and market performance, using insights to identify growth opportunities across the region
• Build local retail marketing plans, supporting retail launches with trade materials and in-store activations
• Manage and develop a team of Marketing Executives while representing the EU region in cross-functional planning

The application process

• We usually respond within two weeks