Marketing Manager

Marketing Manager

Cactus Outdoor | Christchurch City | Full Time

About the role

Cactus Outdoor has been making some of New Zealand's toughest outdoor and workwear gear since 1992. As we grow, we're looking for a Marketing Manager to lead the strategy and execution of everything that shapes how customers experience the Cactus brand: content, campaigns, digital, and the team behind it.

This is a hands-on leadership role. You won't own the revenue number directly, but you'll own the quality and consistency of everything that touches the customer journey, and you'll be measured on the results that flow from great marketing - engagement, campaign performance, and brand consistency across every channel. You'll lead a small team, starting with our Digital Media Co-Ordinator, and you'll work closely with Sales, Supply, and our Managing Director to make sure marketing is pulling in the same direction as the wider business.

This role replaces the incumbent who is leaving to pursue his photography career.

What you'll be doing

Marketing Execution

• Execute the marketing strategy, set the content calendar, and campaign roadmap in line with commercial and retail priorities
• Plan and lead promotional campaigns, collaborations, and product launches end-to-end, coordinating across Sales, Retail, and Supply
• Own final sign-off on brand consistency, tone, and visual identity across every channel

Team leadership

• Manage, coach, and develop the marketing team, setting clear KPIs and reviewing performance regularly

• Ensure everything the team produces - content, campaigns, UGC, and ambassador activity - meets brand, quality, and commercial standards

Budget, reporting and cross-functional work

• Manage the marketing budget, including content production, paid media, and ambassador/UGC spend
• Own marketing performance reporting to the Head of Sales, covering team KPIs, campaign results, and channel performance
• Represent marketing in commercial planning, so campaigns align with stock, promotions, and store priorities
• Partner with Store Managers on in-store promotional execution

About you

You'll need:

• Proven experience leading or managing a marketing function or team, ideally in a retail or consumer brand environment
• A solid grounding in product marketing and sales, paired with genuine brand expertise - you connect commercial priorities to a coherent brand story rather than treating the two as separate jobs
• Experience building or managing UGC and ambassador/affiliate programs
• Strong written and oral communication skills, and the analytical ability to turn marketing data into decisions
• The organisational skills to manage people and priorities under tight deadlines, with a genuinely accurate, detail-oriented approach to reporting and analysis

It'll help if you also have:

• A track record of coaching direct reports and holding a team accountable to targets
• A high level of computer literacy and comfort across the tools of modern marketing
• The resilience to thrive in a fast-paced, multi-priority retail environment

What we offer

We're based in the Christchurch CBD. We keep things flexible, back good people to do good work, and we're growing - we want people who want to grow with us.

About us

Cactus Outdoor makes hard-wearing clothing and gear for people who spend their lives outdoors or on the job — built to New Zealand conditions, designed and manufactured right here in Christchurch. We've been at it since 1992, and while we've got the pedigree of a company more than thirty years old, we're still run by people who use the gear themselves. If you want to help tell that story to more people, we'd love to hear from you.