Marketing Manager

Help Shape the Next 25 Years

For 25 years, our client in the entrainment, comic book, pop-culture and gaming industry, has brought together fans, creators, exhibitors, celebrities, artists, gamers and communities from across Australia.

As the business enters its next chapter, they are looking for an experienced Marketing Manager to lead the marketing function, grow audiences and strengthen one of Australia’s most recognised pop culture brands.

About the Role

Reporting to the General Manager, you’ll lead an established marketing team and oversee the marketing strategy across multiple national events.

You’ll be responsible for growing audiences, driving ticket sales, strengthening the brand and delivering campaigns that achieve measurable results. You’ll work closely with internal teams as well as exhibitors, sponsors, media partners, creators and other industry partners.

This is a strategic marketing leadership role, rather than a hands-on content creation position. You’ll have a capable team managing much of the day-to-day social and content activity, giving you the opportunity to focus on strategy, campaigns, performance, team development and growth.

Location: This position is remote, but the applicant is required to travel to all events.

Job Responsibilities

• Develop and deliver integrated marketing strategies across national events
• Plan and manage marketing campaigns, budgets and reporting
• Drive attendance, audience growth, ticket sales, exhibitor engagement and brand awareness
• Manage paid digital advertising and customer acquisition campaigns
• Use data and analytics to measure and improve campaign performance
• Oversee CRM and email marketing activity to improve engagement and retention
• Lead, mentor and develop the marketing team
• Build effective processes, priorities and accountability within the team
• Oversee brand, content strategy and campaign messaging
• Identify new audiences, channels, technologies and opportunities for growth
• Look for smarter ways of working through automation, new tools and emerging technology, including AI
• Ensure marketing activity remains authentic and aligned with the organisation’s values and community.

Key Skills

• 5+ years’ experience in marketing, digital marketing, communications or a related field
• Experience leading campaigns that deliver measurable results
• Strong knowledge of digital marketing, paid advertising, audience growth and analytics
• Experience leading or mentoring a marketing team
• Excellent communication and stakeholder management skills
• Strong organisational and project management skills
• An interest in new technology and evolving marketing practices
• A practical, curious and improvement-focused mindset.

Ready to Make an Impact?

If you’re an experienced marketer looking for the opportunity to take ownership of a nationally recognised brand, lead a talented team and help shape the future of fan engagement, we’d love to hear from you. Apply now!