Marketing Manager

Company Background

Alamance is recognized as a leading manufacturer of aerosol whipped cream, flavored drinks, freeze pops, and bottled water, offering beloved brands like Classic Cream, Fun Pops, Coffee Toppers, Whipt, and Groovy Glacier. We produce, pack and ship private labels based on customer specific needs. An innovative company with proven experience in creating exciting new products that redefine what is possible in the food and beverage manufacturing industry. 

Position Opportunity

The Marketing Manager will play a key role in supporting Alamance Foods’ growth initiatives through strategy development and execution, strategic marketing, brand development, and cross-functional project management. This role requires a hands-on, organized, and detail-oriented professional who thrives in a fast-paced environment and is eager to contribute to multiple business segments.

Essential Duties/Responsibilities

• Project Management: Lead and coordinate marketing projects from concept to completion, ensuring alignment with company goals, timelines, and budgets.
• Strategy Development: take high level initiatives and distill them into actionable strategies.
• Brand & Product Support: Assist in developing and maintaining consistent branding across all platforms and materials; collaborate with internal teams on packaging, promotions, and new product launches.
• Market Analysis: Conduct research on competitors, industry trends, and customer insights to inform marketing strategies and business development decisions.
• Content & Communication: Draft and manage marketing content for internal and external communications, including sales materials, social media, and trade events.
• Cross-Functional Collaboration: Partner closely with Sales, R&D, Operations, and Leadership to ensure marketing initiatives align with organizational objectives.
• Event & Tradeshow Coordination: Plan and execute company participation in trade shows, customer meetings, and promotional events.
• Reporting & Analytics: Track and report on marketing performance metrics to evaluate effectiveness and identify opportunities for improvement.

Education/Training/Certifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Project Management Certificate Preferred.

Related Experience:

• 3+ years of experience in marketing, project management, or related roles (experience in the food industry preferred but not required).

Knowledge/Skills Experience:

• Strong organizational skills and ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite or similar design tools a plus.
• Demonstrated ability to work collaboratively and independently in a fast-paced environment.

Physical Requirements:

• Sitting, Standing and Walking
• Use of hands, fingers
• Reaching with hands and arms
• Climb and balance
• Stoop, kneel, crouch or crawl
• Talk and hear
• Distance vision (clear vision at 20 feet or more)
• Color vision (ability to identify and distinguish colors)
• Peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point)
• Depth perception (three-dimensional vision, ability to judge distances and spatial relationships)