Marketing Manager

Key Responsibilities:

• Develop and execute end-to-end marketing strategies and campaigns.
• Manage social media, digital marketing, content, branding, and promotional activities.
• Drive brand visibility, lead generation, and customer acquisition.
• Conduct market research, competitor analysis, and trend analysis.
• Track and analyse campaign performance, marketing metrics, and ROI.
• Develop go-to-market strategies for products and business initiatives.
• Manage events, partnerships, agencies, and external vendors.
• Create marketing content including website content, advertisements, presentations, and promotional materials.
• Work closely with senior management and cross-functional teams to align marketing initiatives with business goals.
• Identify new marketing channels and experiment with organic and paid acquisition strategies.

Requirements:

• 5–8 years of relevant experience in Marketing, Digital Marketing, Brand Marketing, Growth Marketing, or a related field.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline; MBA preferred.
• Strong understanding of digital marketing, social media, content marketing, and campaign management.
• Experience in B2B, SaaS, technology, or startup environments will be an advantage.
• Strong analytical and data-driven mindset, with the ability to interpret marketing metrics.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Strong creative thinking with the ability to develop innovative campaigns.
• Proficiency in MS Excel/Google Sheets and marketing analytics tools.
• Ability to manage multiple projects independently and work in a fast-paced, high-ownership environment.
• Strong problem-solving skills and a results-oriented approach.