Marketing Manager

Job Summary:

Owns the end-to-end marketing strategy and execution for Project Vino Group to drive revenue, foot traffic, reservations, and brand equity across all branches. Leads content, campaigns, events, partnerships, and performance marketing, ensuring tight coordination with Operations and clear reporting to leadership

Key Responsibilities (KRA – Key Results Area):

Strategy, Planning & Brand Stewardship

Build and manage the annual and quarterly marketing roadmap aligned with sales targets per branch.
Translate business goals into monthly campaign calendars (always-on, holidays, wine launches, events).
Own brand tone, visual consistency, and messaging across all channels and outlets.
Lead competitor and market scans (pricing, promos, event formats, trends) and apply insights to strategy.

Revenue & Demand Generation (Core Accountability)

• Design promotions that drive measurable results: reservation growth, weekday traffic, repeat visits, and average spend.
• Create branch-level initiatives (e.g., WOTM, bundles, happy hour, event packages).
• Work with Operations to improve conversion points: menus, table collateral, upsell scripts, guest journey moments.
• Implement simple CRM flows where possible (guest database, SMS/email blasts, retargeting, loyalty mechanics).

Content & Social Media Leadership

• Own the content strategy (pillars, formats, weekly priorities) and ensure consistent output per outlet.
• Lead creative direction for shoots and campaigns; approve final assets and copy before publishing.
• Manage social media performance: engagement, community growth, and conversion actions.
• Develop UGC/influencer programs (hosting, content expectations, posting cadence).

Events & On-Ground Marketing

• Build the annual events plan and ensure events drive traffic and sales, not justawareness.
• Ensure on-ground brand presence is always “ready” (signage, table tents, menu inserts, photo moments).
• Own marketing checklists; ensure post-event recap and performance reporting.

Partnerships, Sponsorships & Collaborations

• Identify, pitch, and close brand partnerships aligned with Project Vino
• Negotiate and manage deliverables, timelines, and value exchange
• Maintain a deliverables tracker and ensure 100% execution + timely reporting topartners.
• Build a pipeline of recurring collaborations to sustain buzz and content volume.

Performance Marketing

• Own marketing budget allocation (content production, ads, events, influencers, printing).
• Plan and oversee paid media: Meta/TikTok boosting, retargeting, and conversion campaigns where applicable.
• Track ROI and optimize spend based on results (CPA per inquiry/reservation, cost per reach, etc.).

Team & Vendor Management

• Manage and coach the marketing team with clear weekly deliverables.
• Lead weekly check-ins, task allocation, and quality control.
• Build training SOPs for: posting workflows, community management, event coverage, reporting.

Reporting, Analytics & Leadership Updates

• Delivery monthly post-mortems for major campaigns/events, social media, and implement improvements quickly.
• Present branch performance and next steps to leadership (what drove sales, what needs fixing, what’s next).

Cross-Functional Leadership

• Work closely with Operations to align marketing on priorities (best sellers, slow movers, etc.).
• Create feedback loops for guest comments to improve product, service, and marketing communication.

Qualification and Requirements:

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 5 years of progressive experience in Marketing, with a minimum of 2 years in a managerial or team leadership role.
• Experience in the F&B, restaurant, hospitality, retail, lifestyle, or events industry is highly preferred.
• Proven track record of planning and executing marketing campaigns that drive revenue, customer traffic, and brand awareness.
• Strong experience in social media marketing, digital advertising, content strategy, and event marketing.
• Experience managing marketing budgets and measuring campaign performance through analytics and ROI.
• Demonstrated experience in leading cross-functional projects and collaborating with Operations, Sales, and external partners.
• Experience managing agencies, freelancers, influencers, suppliers, and marketing vendors.
• Strong understanding of customer behavior, branding, and consumer marketing principles.
• Excellent written and verbal communication skills in both English and Filipino.
• Willing to travel between Project Vino branches and work flexible hours when required for events and marketing activities.