Marketing Manager

Job overview and responsibility

Job Summary:
The Marketing Manager is responsible for developing, implementing, and
executing strategic marketing plans to promote the restaurant’s brand,
increase guest traffic, and drive revenue. This role ensures that all marketing
initiatives align with the restaurant’s positioning as a premium fine dining
establishment, maintaining consistency in tone, image, and guest
experience

• Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies aligned with business objectives and target market.

• Maintain and enhance the restaurant’s brand image, ensuring consistent tone and visual identity across all channels.

• Conduct market research and competitor analysis to identify trends and opportunities.

• • Digital Marketing & Online Presence

• Oversee social media platforms (Facebook, Instagram, TikTok, etc.) with engaging and consistent content.

• Manage the restaurant’s website and online reservation platforms, ensuring up-to-date information and visuals.

• Coordinate online advertising campaigns and social media promotions.

• Monitor and respond to online reviews and customer feedback on review sites (Google, etc.).

• Promotions, Events & Partnerships- Public Relations & Communications- Budget Management & Reporting- Guest Engagement & Experience

Required skills and experiences

• Minimum 5 years of marketing experience, with at least 2 years in a managerial capacity- Background in luxury F&B, hospitality, or high-end restaurants- Strong digital marketing capabilities: social media strategy, content planning, paid advertising, and analytics- Proven experience in PR, media relations, influencer management, and brand partnership development- Experience planning and executing events, promotions, and seasonal campaigns- Skilled in budget management and measuring campaign performance against KPIs and ROI- Excellent written and verbal communication in both English and Vietnamese; ability to produce polished, brand-appropriate copy- Strong eye for visual identity and brand consistency across all channels

Preferred skills and experiences- Experience collaborating with hotel groups, or international restaurant chains is a strong advantage

• Plan and execute marketing campaigns for special events, menu launches, holidays, and seasonal promotions.
• Collaborate with the Operations and Culinary teams for event concepts and executions.
• Build partnerships with luxury brands, hotels, influencers, and media outlets for cross-promotions and collaborations.
• Draft and distribute press releases, promotional materials, and media kits.
• Manage relationships with journalists, bloggers, and influencers.
• Ensure effective internal communication of marketing initiatives with restaurant staff.
• Develop and manage the marketing budget and ensure cost-effective strategies.
• Track and analyze campaign performance, sales data, and ROI to measure effectiveness.
• Prepare monthly marketing reports for management review.
• Collaborate with the operations team to enhance guest experiences through creative marketing touchpoints.
• Implement loyalty programs or exclusive dining experiences for regular patrons.
• Perform other duties and responsibilities as required by the General Manager/Management

Job Type: Full-time

Pay: 16,338,356₫ - 43,414,701₫ per month

Work Location: In person