Marketing Manager

Marketing Manager Real Estate

Department: Marketing
Job Type: Full-Time
Experience: 5–8 Years
Industry: Real Estate / Property Development
Location: Hyderabad
Reports To: Head of Marketing / Business Head

Job Summary

We are looking for an experienced and results-driven Marketing Manager with a strong background in the real estate industry to lead and execute marketing strategies for our residential and/or commercial projects.

The ideal candidate will have hands-on experience in real estate marketing, lead generation, digital marketing, project branding, campaign management, channel marketing, and customer acquisition. The candidate should be capable of developing marketing strategies that improve project visibility, generate qualified leads, and support sales growth.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies for real estate projects.
• Plan and execute marketing campaigns aligned with project launches, sales targets, and business objectives.
• Conduct market research to understand customer preferences, competitor activities, pricing, and market trends.
• Develop project-wise marketing plans, budgets, timelines, and performance targets.

Digital Marketing & Lead Generation

• Plan and manage digital marketing campaigns across Google Ads, Meta Ads, Instagram, YouTube, LinkedIn, and other relevant platforms.
• Drive qualified leads through performance marketing and other digital channels.
• Monitor campaign performance, CPL, conversion rates, lead quality, and ROI.
• Work closely with the sales team to improve lead-to-site-visit and site-visit-to-booking conversions.
• Manage website, landing pages, SEO, social media, email marketing, and other digital marketing initiatives.

Real Estate Project Marketing

• Develop marketing strategies for new project launches and ongoing projects.
• Coordinate branding, brochures, hoardings, digital creatives, videos, walkthroughs, presentations, and other marketing collaterals.
• Support project positioning, pricing communication, USPs, and promotional campaigns.
• Plan and execute property exhibitions, channel partner events, site events, customer engagement activities, and launch events.

Team & Agency Management

• Manage and guide the marketing team to achieve campaign and lead-generation objectives.
• Coordinate with advertising agencies, digital marketing agencies, creative teams, media agencies, photographers, and other vendors.
• Brief agencies on campaign requirements and ensure timely delivery of marketing materials.
• Review agency performance and ensure effective utilization of marketing budgets.

Sales Coordination & Analytics

• Work closely with the sales and channel partner teams to understand lead quality and market feedback.
• Track marketing-generated leads, site visits, conversions, bookings, and overall campaign performance.
• Prepare regular marketing reports and present insights to senior management.
• Identify underperforming channels and implement corrective strategies.
• Ensure marketing activities contribute directly to revenue and project sales objectives.

Required Skills

• Strong understanding of real estate marketing and customer acquisition.
• Hands-on experience in digital marketing and lead generation.
• Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics.
• Experience in real estate project launches and branding.
• Strong communication, negotiation, presentation, and vendor-management skills.
• Good analytical and budget-management capabilities.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong understanding of marketing funnels, CPL, ROI, conversion metrics, and sales processes.
• Proficiency in MS Office, Excel, PowerPoint, Google Analytics, and relevant marketing tools.

Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA/PGDM in Marketing will be an added advantage.

Experience

• 5–8 years of overall marketing experience, preferably within the real estate / property development industry.
• Minimum 2–3 years of experience in a Marketing Manager / Marketing Lead / Project Marketing role.
• Candidates with strong experience in real estate project marketing, digital lead generation, and campaign management will be preferred.

Key Performance Indicators (KPIs)

• Qualified lead generation
• Cost per lead (CPL)
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Marketing ROI
• Project visibility and brand awareness
• Campaign performance
• Marketing budget utilization
• Revenue/bookings generated through marketing initiatives

Preferred Candidate Profile

The ideal candidate should be a strategic yet hands-on marketing professional who understands the real estate sales cycle and can independently manage marketing campaigns from planning and execution through lead generation and conversion. Experience working with real estate developers, builders, brokers, or property marketing agencies will be highly preferred.