Marketing Manager

Brand & Creative

* Strong understanding of branding, positioning and visual identity.

* Excellent visual taste and understanding of contemporary international hospitality and lifestyle marketing.

* Ability to maintain a consistent brand image across Instagram, website, printed materials, advertising and in-venue communication.

* Ability to create clear briefs for photographers, videographers, designers and agencies.

* Strong understanding of food photography, lifestyle content and hospitality storytelling.

* Must be able to distinguish between content that simply looks attractive and content that actually supports the commercial goals of the business.

Digital Marketing

* Strong knowledge of Instagram and Meta advertising.

* Hands-on experience with paid social campaigns, targeting, retargeting and campaign optimisation.

* Understanding of Google Ads and Google Business Profile.

* Ability to analyse campaign performance rather than relying only on reach, likes and followers.

* Comfortable working with marketing KPIs including ROAS, CAC, conversion, engagement, traffic, reservations and revenue generated by campaigns.

* Experience managing external marketing agencies and evaluating their performance.

Strategy

* Ability to develop a monthly and quarterly marketing strategy, not only a content calendar.

* Ability to build campaigns around promotions, new menu launches, events and seasonal periods.

* Strong understanding of customer segmentation and positioning.

* Ability to analyse competitors and identify opportunities in the Bali market.

* Ability to connect marketing activities with restaurant traffic, reservations, average spend and revenue.

Management & Organisation

* Highly organised and able to work independently.

* Able to manage photographers, videographers, designers, influencers, agencies and other external partners.

* Able to coordinate directly with restaurant management, chefs and operational teams.

* Comfortable managing budgets and reporting marketing expenditure.

* Must provide clear monthly marketing reports with results, conclusions and next actions.

* Strong ownership mentality — able to propose ideas, execute them and evaluate the results without constant supervision.

Experience

* Minimum 5 years of professional experience in marketing, with at least 2–3 years in a Marketing Manager / Brand Manager or similar role.

* Strong experience in hospitality, F&B, lifestyle, hotel, beach club or premium consumer brands.

* Proven experience working with brands targeting an international / tourist audience.

* Experience working with international brands or multicultural teams is highly preferred.

* Strong understanding of the Bali hospitality and lifestyle market is a major advantage.

* Experience managing more than one venue or brand is preferred.

Language & Communication

* Fluent / professional-level English is mandatory, both written and spoken.

* Must be able to independently write and approve marketing copy, campaign concepts, briefs and brand communications in English.

* Excellent visual and verbal communication skills.

* Indonesian language is an advantage but not mandatory.

Portfolio

Candidates must provide:

* Portfolio of brands/projects previously managed.

* Examples of Instagram/social media accounts they were directly responsible for.

* Examples of campaigns they personally developed or managed.

* Examples of paid advertising results where available.

* Clear explanation of their personal role in each project.

Preferred Profile

We are particularly interested in candidates with:

* International hospitality or lifestyle brand experience.

* Experience marketing restaurants to an international audience.

* Strong understanding of European / Australian hospitality branding and visual communication.

* Previous experience in Bali or another international tourism destination.

* Experience with both restaurant and hotel marketing.

* Ability to eventually oversee marketing across multiple hospitality projects.