Marketing Manager

Marketing Manager

Location: Talamban, Cebu City

About the Role

We are looking for an experienced and results-driven Marketing Manager to lead the company's marketing strategy and brand initiatives to drive customer engagement, sales growth, and market expansion.

The successful candidate will oversee brand management, digital marketing, campaign execution, customer engagement initiatives, and marketing analytics while ensuring alignment with business objectives and market trends.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives.
• Lead the planning and execution of annual marketing calendars, campaigns, and promotional activities.
• Drive brand awareness and ensure consistent brand execution across all marketing channels and branch locations.
• Oversee digital marketing initiatives including social media, online advertising, content marketing, and customer engagement programs.
• Analyze market trends, customer insights, and campaign performance to optimize marketing effectiveness and ROI.
• Partner with Sales, Operations, and Financing teams to develop marketing initiatives that support revenue growth.
• Manage marketing budgets, supplier partnerships, and campaign expenditures to maximize value and efficiency.
• Ensure timely completion of post-campaign analysis, reporting, and performance evaluation.
• Lead innovation initiatives by identifying emerging market trends, technologies, and customer opportunities.
• Develop, mentor, and lead a high-performing marketing team to achieve organizational objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Digital Marketing certifications are an advantage.
• Minimum of 5 years of progressive experience in Marketing and Digital Marketing, including leadership experience in a managerial role.
• Experience in the automotive, motorcycle, retail, or related industries is highly preferred.
• Proven track record in brand management, campaign execution, and digital marketing.

Skills and Competencies

• Strong strategic marketing and business planning capabilities.
• Expertise in brand management and integrated marketing communications.
• Strong knowledge of digital marketing channels, SEO, paid advertising, social media, and content marketing.
• Experience with marketing analytics, reporting, and performance measurement.
• Strong project management and budget management skills.
• Excellent communication, negotiation, and stakeholder management abilities.
• Proficiency in Microsoft Office, Google Sheets, and marketing technology platforms.
• Creative mindset with strong analytical and problem-solving capabilities.