Marketing Manager

Key Responsibilities

Brand & Content

• Build and execute CASCFO's brand and content strategy.

• Own the editorial calendar and content pipeline.

• Create blogs, thought-leadership content, case studies, email campaigns, website copy, and marketing collateral.

• Develop a consistent and differentiated brand voice.

• Identify opportunities to strengthen brand awareness and market positioning.

Digital Marketing & SEO

• Develop and execute SEO strategies to improve organic visibility and qualified traffic.

• Conduct keyword, competitor, and market research.

• Optimize website content and landing pages for search and conversion.

• Track performance and continuously improve campaigns based on insights.

Social Media & Thought Leadership

• Build and manage CASCFO's presence across LinkedIn and other relevant platforms.

• Turn company insights, customer stories, and industry trends into engaging content.

• Build credibility within the finance, technology, and business ecosystem.

• Grow relevant audiences and convert engagement into potential business opportunities.

Demand Generation & Campaigns

• Plan and execute organic and paid marketing campaigns.

• Work closely with leadership and sales teams to generate qualified leads and support pipeline

growth.

• Develop campaigns around CASCFO's solutions, target industries, and customer segments.

• Track and optimize campaign performance and ROI.

Market & Competitive Intelligence

• Monitor industry trends, competitor activity, customer needs, and emerging opportunities.

• Translate market insights into stronger messaging, positioning, and campaign ideas.

• Support product marketing and go-to-market initiatives.

• Stay updated on AI, SaaS, FinTech, and B2B marketing trends.

Marketing Analytics & Execution

• Track key metrics including website traffic, leads, MQLs, engagement, conversion, and pipeline

contribution.

• Build simple dashboards and performance reports.

• Test, experiment, measure, and continuously optimize marketing initiatives.

• Work independently while collaborating closely with leadership, sales, and other teams.

Qualifications and Skills

• BBA/B.COM/M.COM/MBA in Sales and Marketing or equivalent.

• Strategic thinker with strong execution and business growth orientation.

• Excellent communication, presentation, negotiation, and stakeholder management skills.

• Proven experience in sales, business development, lead generation, and revenue growth.

• Strong consultative selling and client relationship management skills.

• Expertise in lead generation strategy, funnel optimization, and conversion management.

• Experience managing multi-channel marketing campaigns and demand generation initiatives.

• Analytical mindset with the ability to interpret sales and marketing data and derive actionable insights.

• Hands-on experience with marketing automation tools such as HubSpot Marketing Hub or Mailchimp.

• Knowledge of digital marketing channels including LinkedIn, Google Ads, and email marketing.

• Experience with lead generation and prospecting tools

• Proficiency in reporting and analytics tools including Microsoft Excel, Google Analytics, and Power BI.

• Strong understanding of pipeline management, customer acquisition, and revenue generation strategies.

• High ownership mindset with the ability to work independently and drive results.