Marketing Manager

About the role

This role involves leading marketing strategy and execution across digital and traditional channels. You will analyze sales data, develop marketing strategies for new products, and lead a team of Marketing Associates to drive brand awareness and revenue growth.

Key responsibilities

• Prepare and present quarterly and annual reports to senior management
• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers
• Develop marketing strategies for new products
• Lead and train a team of Marketing Associates
• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels
• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities
• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion
• Plan and implement promotional campaigns to raise company profile and increase sales
• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities
• Lead market research to establish customer trends and habits, and conduct competitor research and analyses

About you

• Demonstrated expertise in optimization, advertising, social media, direct marketing, and events planning
• Ability to gather marketing data and perform analyses to improve future marketing strategies and campaigns
• Experience reviewing marketing campaigns for weaknesses and developing solutions within budget constraints
• Capability to establish and manage digital marketing platforms by creating materials and marketing efforts
• Experience building and maintaining relationships with new clients and existing customers
• Ability to oversee and approve marketing materials from website banners to hard copy brochures and case studies