Marketing Manager

About the role

We are a leading restaurant group looking for an experienced and strategic Marketing Manager to drive our brand vision, campaign strategies, and marketing operations across our diverse portfolio of dining concepts. This is a key position responsible for leading end-to-end promotional initiatives — from concept development to execution — ensuring that all brand activations, digital campaigns, and partnership initiatives meet the company’s growth and engagement targets.

Key responsibilities

• Plan, supervise, and manage comprehensive marketing strategies, promotional campaigns, and brand-building initiatives for new and existing restaurant outlets
• Coordinate and lead menu redesign and refresh projects across different brands, establishing project timelines, setting brand priorities, and aligning schedules with operational teams
• Oversee social media platforms, performance marketing and influencer collaborations
• Identify and negotiate partnership opportunities, shopping mall activations, and cross-brand promotional campaigns
• Coordinate and monitor external marketing agencies, design vendors, and print suppliers to ensure creative quality, cost effectiveness, and timely project delivery
• Evaluate and analyze campaign performance metrics (ROI), market trends, and competitor dynamics to refine marketing strategies
• Work with operation team to ensure menu launches, seasonal offers, and marketing materials align with brand guidelines
• Collect feedback from customers and operation team to continuously improve marketing touchpoints, menu layouts, and customer experience
• Source and introduce new marketing technologies, digital tools, and trends to enhance campaign effectiveness
• Manage promotional calendars and coordinate marketing schedules to ensure smooth campaign launches across all outlets

About you

• Degree or Diploma in Marketing, Communications, Business Administration, Public Relations, or related disciplines
• Minimum 4–6 years of relevant experience in marketing or brand management, with solid experience in the F&B industry
• Demonstrated experience in managing multi-brand menu launches, workflow prioritization, and schedule coordination across internal and external stakeholders
• Strong understanding of digital marketing, social media algorithms, CRM systems, and campaign analytics
• Proven experience in managing multiple campaigns, budget allocation, and vendor relations
• Good copywriting, campaign planning, and project management skills
• Excellent communication, negotiation, and problem-solving abilities
• Good command of both English and Chinese
• Proficient in MS Office, social media tools, and digital marketing analytics platforms
• Self-motivated, detail-minded, and capable of working independently in a fast-paced environment