Marketing Manager

Strategic Planning & Leadership

• Develop and lead the resort's overall marketing strategy.
• Implements promotional rates/gimmicks to further resorts sales.
• Set marketing goals, KPIs, and targets in alignment with the resort's broader business objectives.
• Supervise, mentor, and develop marketing staff, delegating tasks and reviewing output to ensure quality.
• Identify and pursue new marketing opportunities to drive bookings, inquiries, and revenue growth.
• Own the marketing budget, allocating resources and monitoring expenses to maximize ROI.

Campaign & Brand Oversight

• Direct the planning and execution of promotional activities for the property.
• Oversee the development of marketing materials and approving the final output before release.
• Establish and enforce brand standards across all marketing materials and communications.
• Direct the monitoring and evaluation of marketing campaigns, using insights to refine strategy.

Digital & Social Media Strategy

• Set the strategic direction for online media presence, overseeing content planning and execution.
• Approve marketing campaigns and expenditures prior to execution.

Cross-Department & Supplier Management

• Lead the planning and execution of promotional events, partnerships, and other marketing initiatives.
• Cultivate and manage strategic relationships with clients, suppliers, partners, influencers, and other key business contacts.
• Manage and track vendor agreements.

Market Intelligence & Reporting

• Direct market and competitor research to inform strategic decision-making.
• Prepare and present marketing performance reports and strategic updates to management.
• Stay abreast of marketing trends, platforms, and best practices, applying insights to keep the resort competitive.