Marketing Manager

🏪 We're Hiring: Marketing Manager (Retail Marketing & Brand)

Employment Type: Full-Time
As our retail business continues to grow into a multi-outlet, brand-driven organization, we are looking for a commercially driven Marketing Manager (Retail Marketing & Brand) to lead our retail marketing initiatives and brand execution.

This is not a purely digital marketing, social media, or graphic design role. Instead, you will be responsible for turning marketing ideas into measurable retail results by driving store traffic, product launches, member engagement, and sales performance across our retail network.

You will work closely with Operations, Product, Supply Chain, and external partners to ensure every campaign, new product launch, and brand touchpoint delivers a consistent customer experience and supports business growth.

🔹 Key Responsibilities
 1. Retail Marketing & Campaign Management

·       Develop and execute monthly retail marketing calendars covering member promotions, new store openings, product launches, seasonal campaigns, and festive marketing activities.

·       Plan and implement end-to-end marketing campaigns from concept development to in-store execution.

·       Design promotional mechanics, product bundles, pricing communication, POSM, visual merchandising, sampling programs, and retail sales support materials.

·       Work closely with Operations to ensure marketing activities are executed consistently across all retail outlets.

·       Monitor campaign performance and optimize activities based on sales results, customer feedback, and operational execution.

2. New Product Launch & Commercialization

·       Participate in new product development by defining product positioning, naming, key selling points, pricing strategy, and target customer segments.

·       Lead the preparation of complete product launch packages, including marketing materials, product photography, promotional content, retail display materials, staff selling guides, sampling plans, and member communications.

·       Coordinate cross-functional teams to ensure timely product launches across all target stores.

·       Conduct post-launch performance reviews and recommend improvements for future launches.

3. Brand Management & Customer Touchpoints

·       Maintain consistent brand identity across retail stores, product packaging, menu boards, promotional materials, digital platforms, and corporate marketing materials.

·       Develop content plans that support customer acquisition, store traffic, member engagement, repeat purchases, and corporate branding.

·       Conduct regular brand audits across retail outlets and identify opportunities to improve customer experience and brand consistency.

·        Manage and maintain brand assets, marketing materials, and communication standards.

4. Marketing Analytics & Project Management

·       Track marketing performance using sales, gross profit, customer traffic, membership growth, inventory movement, promotional effectiveness, and campaign ROI.

·       Prepare regular marketing reports and provide business insights to support management decision-making.

·       Manage marketing budgets and coordinate external vendors including designers, photographers, printers, videographers, media agencies, and event suppliers.

·       Ensure marketing projects are delivered on schedule, within budget, and according to brand standards.

·       Develop standardized marketing templates, campaign playbooks, and product launch checklists to improve operational efficiency.

✅ Requirements

·       Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Retail Management, or related disciplines.

·       Minimum 3–5 years of relevant experience in Brand Marketing, Retail Marketing, Trade Marketing, or Marketing Management.

·        At least 2 years of experience in retail, F&B, food, FMCG, or lifestyle brands with multiple retail outlets.

·       Proven experience managing end-to-end marketing campaigns and new product launches from planning through execution and post-campaign analysis.

·       Experience working in a fast-paced retail environment will be an advantage.

·       Strong commercial mindset with the ability to interpret sales performance, gross profit, inventory, promotional effectiveness, and marketing ROI.

·       Excellent project management and cross-functional coordination skills.

·       Strong communication and stakeholder management abilities.

·       Creative yet data-driven, with the ability to balance branding and commercial objectives.

·        Proficient in Microsoft Excel and Microsoft PowerPoint for business analysis and presentations.

·       Comfortable conducting regular store visits and driving on-site execution.

·       Good command of both English and Mandarin to facilitate communication with Mandarin-speaking suppliers, designers, contractors, and business partners.

⭐ Preferred Qualifications

·       Experience managing retail marketing for multi-outlet retail or F&B brands.

·       Experience launching new retail stores or managing grand opening campaigns.

·       Familiarity with customer loyalty or membership programmes.

·       Experience managing creative agencies, printing vendors, photographers, influencers, or event suppliers.

·       Experience supporting brands during rapid expansion or multi-store growth.

·       Knowledge of visual merchandising, retail operations, or customer journey planning will be an advantage.

💰 Salary & Benefits

·       Competitive Basic Salary

·       Performance Incentives

·       Transport & Mobile Allowance

·       Annual Performance Review

·       Career Development Opportunities

·       Staff Purchase Benefits

·       Annual Leave & Medical Benefits

·       Salary package will be commensurate with qualifications, experience, and demonstrated capabilities.