Marketing Manager

The Institute of International Studies (TIIS) Pty Ltd is an Australian higher education provider committed to quality, innovation and providing career-focused education to domestic and international students.

With the higher education market becoming increasingly competitive and rapidly changing, TIIS is seeking an experienced and results-focused Marketing Manager to strengthen student recruitment, develop new markets and expand TIIS's digital and social media presence.

We are particularly interested in candidates who can bring new ideas, new markets, strong networks and demonstrated recruitment results.

Key Responsibilities

• Develop and implement TIIS's marketing and student recruitment strategy.
• Identify and develop new domestic and international student markets and recruitment channels.
• Develop TIIS's social media and digital marketing, including campaigns that generate genuine student enquiries and applications.
• Develop direct-to-student recruitment opportunities and reduce reliance on traditional recruitment channels.
• Manage and develop relationships with education agents, referral partners and other organisations.
• Organise marketing events, webinars, information sessions and promotional activities.
• Monitor enquiries, applications, conversions and enrolments against agreed targets.
• Manage and support the marketing team to achieve recruitment objectives.
• Monitor market trends, competitor activities and emerging opportunities.
• Provide regular marketing reports, analysis and recommendations to management.

Skills and Experience

The successful candidate should have:

• Relevant experience in higher education, international education, marketing or student recruitment.
• Strong knowledge of social media and digital marketing.
• Demonstrated ability to generate student enquiries and achieve recruitment targets.
• Experience developing new markets and recruitment channels.
• Experience working with education agents and other recruitment partners.
• Strong communication, relationship-building and negotiation skills.
• Good commercial awareness and an ability to identify new opportunities.
• Ability to work independently, lead a team and deliver results.
• High standards of professionalism, integrity and ethical student recruitment.

Experience in domestic student recruitment, offshore markets, digital lead generation, education partnerships or new market development will be highly regarded.

How to Apply

Interested applicants are invited to submit a resume and cover letter to Marshall WEI at [email protected].

In your application, please briefly describe your relevant marketing experience, the markets and recruitment channels you have worked with, and examples of results you have achieved.