Marketing Manager

Key Responsibilities

• Team leadership: Lead, mentor, and manage the marketing team, setting clear goals, workflows, and standards of quality.

• Brand: Oversee the clinic's brand identity, tone, and positioning across all touchpoints to maintain a consistent, premium image.

• Digital & performance: Manage digital channels — website, SEO, Google Ads, Meta (Facebook/Instagram), LINE, and TikTok — to drive bookings and qualified leads.

• Content: Plan and supervise content production, including social media, photography, video, before/after assets, and promotions, in line with advertising regulations for medical and aesthetic services.

• Retention: Design loyalty, referral, and re-engagement programs that increase repeat visits and lifetime value.

• Analytics: Track KPIs (cost per lead, conversion, ROAS, retention) and report performance with clear insights and recommendations.

• Collaboration: Coordinate with clinic doctors, front-desk, and sales teams to ensure marketing promises match the in-clinic experience.

• Partnerships: Manage relationships with agencies, influencers, KOLs, photographers, and media partners.

• Events & promotions: Plan in-clinic events, launches, and seasonal campaigns.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5+ years of marketing experience, including at least 2 years leading or managing a team.

• Proven track record in the aesthetic, beauty, wellness, hospitality, or premium consumer sectors is strongly preferred.

• Strong command of digital marketing: paid social, Google Ads, SEO, and analytics tools.

• Experience managing budgets and reporting on ROI.

• Familiarity with Thai advertising and FDA guidelines for medical/aesthetic services is an advantage.