Marketing Manager

About Popeyes Singapore:

Popeyes Singapore is a leading quick-service restaurant chain known for its flavorful Louisiana-style fried chicken and mouthwatering Cajun-inspired menu. With a growing presence in Singapore, we pride ourselves on serving delicious food made with the freshest ingredients, while providing an unmatched dining experience to our valued customers.

Title: Marketing, Manager

Responsibilities:

As the Marketing Manager at Popeyes Singapore, you will be a key player in driving our brand's presence and ensuring impactful marketing strategies. Your role encompasses the following responsibilities:

Marketing Strategy and Pricing Development:

• Develop comprehensive marketing strategies aligned with organizational objectives.
• Create and execute campaigns that enhance brand awareness and drive customer engagement.
• Develop and implement pricing promotions to drive sales and increase market share.
• Propose and manage pricing strategies for products across different platforms, such as in-store, online, and through third-party delivery services.

Digital Marketing:

• Lead digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
• Analyze digital marketing metrics to optimize strategies and improve online presence.

Brand Management:

• Safeguard and enhance the Popeyes brand through consistent messaging and creative campaigns.
• Collaborate with creative teams to develop compelling visuals and content.

Promotions and Partnerships:

• Plan and execute promotional activities and partnerships to drive sales and customer loyalty.
• Negotiate and manage relationships with external partners for mutually beneficial collaborations.

Market Research:

• Conduct market research to identify trends, competitor activities, and consumer preferences.
• Use insights to adapt marketing strategies and stay ahead in a dynamic market.

Budget Management:

• Develop and manage marketing budgets, ensuring optimal allocation of resources.
• Monitor campaign performance and adjust strategies to maximize return on investment.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including Operations and IT, to ensure alignment of marketing initiatives with overall business objectives.
• Provide support and guidance to junior marketing staff.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing management, preferably in the food and beverage industry.
• Strong understanding of digital marketing trends and platforms.
• Creative mindset with excellent communication and interpersonal skills.
• Analytical skills to assess campaign effectiveness and make data-driven decisions.
• Demonstrated ability to manage projects from concept to execution.
• Leadership skills and experience in guiding a marketing team.