Marketing Manager

Marketing Manager

Responsibilities

Brand Strategy and Planning

• Design and execute the comprehensive marketing strategy for the local market, aligned with the brand’s global guidelines.
• Develop positioning and growth plans to drive market share in the smartphone industry.
• Manage the marketing budget, optimizing investment in campaigns, promotions, and events.
• Develop brand strategy, market insights, and user research to support business decisions.
• Plan and execute integrated marketing campaigns and co-branding partnerships.
• Create and present proposals to stakeholders and partners.
• Manage budgets and vendor relationships, including selection, negotiation, and quality control.
• Design and implement joint marketing programs with retail channels.

Product Launches and Management

• Coordinate and lead the launch of new smartphone models, ensuring effective communication of features and benefits.
• Oversee the creation of promotional materials, advertising, and digital content tailored for each product.
• Collaborate with the global team to adapt campaigns and messaging to the Colombian market’s needs.

Digital Marketing and Social Media

• Design and supervise digital campaigns on platforms such as Facebook, Instagram, TikTok, and YouTube, maximizing engagement and sales.
• Implement SEO, SEM, and influencer marketing strategies to boost brand visibility.
• Analyze performance metrics and adjust actions to optimize results.

Market Research and Analysis

• Identify technology trends and consumer behavior in the smartphone sector.
• Analyze direct competition (Samsung, Xiaomi, Realme, etc.) and propose differentiating strategies.
• Present strategic reports to the brand’s regional and global management.

Team and Partnership Management

• Lead the local marketing team, fostering creativity and goal achievement.
• Coordinate with the sales team to integrate commercial and marketing strategies.
• Establish partnerships with mobile operators, retailers, and distributors to enhance brand presence at points of sale.

Requirements

Experience

• Over 4 years of experience in marketing, leading high-performing teams.
• Proven track record in the technology industry, preferably in smartphones or consumer electronics.
• Solid experience managing product launches and high-impact integrated campaigns.

Languages

• Advanced English (C1 or higher), with strong skills in writing and negotiation.

Technical Knowledge

• Expertise in both digital and traditional marketing strategies applied to the technology sector

Key Competencies

• Leadership and strategic vision.
• Innovation and creativity focused on results.
• Ability to work under pressure and meet tight deadlines.
• Excellent negotiation and networking skills.