Marketing Manager

About the role

The Marketing Manager is primarily responsible for planning, organizing and designing sound marketing strategies for the promotion and sales of the company's products and services as well as develop and implement policies and programs that ensures harmonious relationship with clients resulting to total customer satisfaction and loyalty.

Key responsibilities

• Identifies and analyses the organization's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
• Develops and implements appropriate strategies and tactics in order to achieve sales profitability and targets.
• Develops plans in relation to advertising, events, press relations and direct marketing.
• Developments and reviews advertising campaigns and other promotions.
• Plans Marketing operations for the coming year and submits to the President for approval.
• Develops merchandising strategies and assists in creating effective, cost efficient advertising programs.
• Sets Annual sales volume budget.
• Undertakes marketing audits to monitor if such activity generated sales or created awareness or interest from the clients.
• Coordinates with other concerned departments about the marketing plans and activities.
• Promotes the company's image in the industry.