Marketing Manager

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute short-term and long-term marketing strategies to drive sustainable business growth.
• Define strategic direction for Brand Management, Marketing Communications, Corporate Communications, and Customer Relationship Management (CRM).
• Build and strengthen brand positioning, awareness, preference, and credibility among target consumers and customers.
• Analyze market trends, consumer behavior, competitors, and business opportunities to identify growth opportunities and develop effective marketing strategies.
• Develop annual marketing plans, action plans, and strategic initiatives aligned with the company’s business objectives.
• Plan, manage, and optimize the marketing budget to ensure effective resource allocation and maximize ROI.

Marketing Campaign & Customer Engagement

• Develop and execute integrated marketing activities to increase brand awareness, consumer understanding, engagement, and brand loyalty.
• Plan and manage Integrated Marketing Campaigns across both Online and Offline channels.
• Develop customer engagement initiatives to strengthen long-term relationships between the brand and its consumers/customers.
• Plan and manage CRM campaigns to enhance customer loyalty, retention, and repeat purchases.
• Monitor and evaluate campaign performance and provide recommendations for continuous improvement.

Product Portfolio & Category Management

• Manage Product Portfolio and Product Categories in alignment with market opportunities, consumer needs, and overall business strategy.
• Analyze product and category performance to identify opportunities for growth, portfolio optimization, and product development.
• Collaborate closely with Sales, Trade Marketing, and other related functions to drive product performance and business growth.

New Product Development & Product Launch

• Lead the planning and development of new products based on Consumer Insights, Market Trends, and Business Opportunities.
• Plan and oversee market research and consumer research to identify unmet needs and new market opportunities.
• Evaluate and select potential new products for commercialization.
• Develop and manage Go-to-Market Strategies and New Product Launches, from concept development and market preparation through post-launch performance monitoring.
• Work cross-functionally with R&D, Sales, Trade Marketing, Supply Chain, and other related teams to ensure successful product launches.

Team & Performance Management

• Lead, organize, and develop the Marketing team to effectively deliver business and marketing objectives.
• Define team responsibilities, performance targets, and KPIs aligned with the company’s strategic direction.
• Coach and develop team members to strengthen their marketing capabilities and overall performance.
• Monitor marketing performance and provide management with insights, recommendations, and action plans to support business decisions.

Candidate Profile

We are looking for a strategic and commercially driven marketing leader with strong capabilities in Marketing Strategy, Brand Management, Product Portfolio & Category Management, CRM, Integrated Marketing Communications, Consumer Insights, and New Product Launches, who can translate market opportunities into sustainable business growth.