Marketing Manager

About the role

The Marketing Manager is responsible for leading the overall marketing strategy and execution for both Earl Montessori and ELMONTE. This role translates business goals into clear marketing plans, manages campaigns and performance, oversees the marketing budget, and leads both in-house and outsourced resources to achieve measurable growth.

Key responsibilities

Marketing Strategy & Planning

• Develop annual, quarterly, and monthly marketing strategies for Earl Montessori and ELMONTE.
• Translate business objectives into actionable marketing plans, campaigns, and KPIs
• Define target audiences, positioning, communication direction, customer journeys, and marketing funnels.
• Plan and manage the overall marketing calendar across brands, products, campaigns, events, and launches.
• Prioritize marketing activities based on business impact, budget, and team capacity.

Growth & Performance Marketing

• Lead performance marketing strategy across relevant platforms such as Meta, Google, LINE, TikTok, and other digital channels.
• Plan media budgets and allocate spending across campaigns.
• Monitor and optimize lead generation, customer acquisition, conversion, and campaign performance.
• Analyze key metrics including Leads, CPL, CAC, Conversion Rate, ROAS, and campaign ROI.
• Develop testing strategies for audiences, messaging, creatives, and offers.

Brand & Campaign Management

• Define campaign objectives, key messages, creative direction, and communication priorities.
• Ensure consistency of brand positioning across Earl Montessori and ELMONTE.
• Review and approve campaign materials, communication assets, presentations, and digital content.
• Guide the team in developing campaigns from concept through execution.

Team Leadership

• Manage, brief, and prioritize work for the Brand & Marketing Coordinator and Digital Creative Specialist.
• Balance workload across campaign, brand, product, and digital production requirements.
• Set clear timelines, expected outputs, and performance standards.
• Provide feedback and develop the capabilities of team members.

Outsource & Agency Management

• Manage external agencies, media partners, production houses, freelancers, influencers, and specialist vendors.
• Decide which work should be completed in-house versus outsourced.
• Ensure external resources meet agreed timelines, budgets, and quality standards
• Reduce unnecessary agency dependency by building stronger in-house marketing capability.

Reporting & Business Collaboration

• Prepare regular marketing performance reports and recommendations.
• Work closely with Management, Sales, Education, Operations, Product, and other departments.
• Identify marketing opportunities that support enrollment, franchise growth, digital products, training, partnerships, and brand development.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 4–6 years of relevant marketing experience, with experience managing campaigns or teams.
• Strong understanding of both brand marketing and performance marketing.
• Hands-on knowledge of digital advertising and campaign optimization.
• Strong analytical skills and ability to translate data into marketing decisions.
• Experience managing marketing budgets and external agencies/vendors.
• Strong project management and leadership skills.
• Good communication and presentation skills in Thai and English.
• Experience in education, family, lifestyle, digital products, SaaS, training, or service businesses is an advantage.

Benefits

• Hybrid Work
• Health Insurance
• Annual Vacation Leave
• Professional Development Opportunities
• Supportive and Collaboration

Office Location:

• Central Tower, BTS Siam / BTS Childlom
• New Office Location: Victory Monument