Marketing Manager

Role Summary

The Marketing Executive will be responsible for the end-to-end execution of company’s digital and traditional marketing initiatives in Indonesia. This role combines technical digital proficiency with operational excellence in event management. The ideal candidate will bridge the gap between global brand standards and local market trends to drive profitable growth, ROI and brand visibility.

Core Responsibilities

1. Offline Marketing & Operational Support

• Event Management: Plan and organize physical marketing touchpoints, including Exhibitions, Technical Seminars, Webinars and direct mailouts.

• Cross-Functional Support: Provide essential support to the Sales and Customer Service teams to enhance the client journey. Posting case studies and useful reference/ information as needed.

• Administrative Oversight: Maintain basic Marketing administration and assist in maintaining marketing-related accounts & CRM Management.

2. Digital Marketing & Performance Management

• Campaign Execution: Plan, launch, and manage Social Media and PPC campaigns to drive high-quality industrial leads.

• Platform Optimization: Actively manage and improve SEO rankings and social media presence (LinkedIn) to ensure a dominant online footprint.

• Analytics & Reporting: Utilize Zoho CRM, Salesforce and other available Marketing tools, measure and track performance. Provide data-driven insights on conversion rates and traffic to shape future strategies.

• Daily Optimization: Conduct daily monitoring of campaign delivery to ensure budget efficiency and maximum ROI.

• Account-Based Marketing : developing account-based marketing campaigns targeting key industrial accounts.

3. Content & Brand Management

• Creative Content: Execute innovative content strategies across the social media platforms to promote the brand.

Online Presence: Monitor the company’s digital reputation, as well as those of competitor websites and ensure all web content is accurate and localized for the Indonesian market.

4. Strategic Planning & Market Intelligence

• Market Analysis: Oversee research into market trends, competitor movements, and emerging market opportunities within the HVAC and moisture control sectors.

• Global Collaboration: Liaise with the Global Digital Team and Regional offices to ensure seamless execution of cross-border marketing campaigns.

• Maintaining Database: For Industry Sectors, Accounts and Leads.

Job Requirements

• Education: Degree in Marketing, Digital Marketing, Business Administration, or a related field.

• Experience: 7–10 years of proven robust experience in Marketing Planning and Execution, specifically within B2B or industrial sectors. Preferably in one or more of HVAC, Industrial equipment, cleanroom technology, Air Handling Systems, Dehumidification ( Experience in selling through consultants, EPC Contractors, and End -Users is highly preferred))

• Technical Skills: * Profound operational knowledge of SEO, SEM, and Social Media channels.

o High proficiency in Google Analytics and web trend analysis tools.

o Advanced computer literacy, particularly in the Microsoft Office Suite.

• Soft Skills: * Exceptional interpersonal and communication skills.

o Ability to multi-task and operate independently with minimal supervision.

o Resourceful, data-driven mindset with a keen eye for emerging web technologies.

• Languages: Full professional proficiency in both written and spoken English and Bahasa Indonesia.

• Travel: Must be flexible and able to travel to different parts of Indonesia for various events / exhibitions and also overseas as needed