Marketing Manager

Responsibility

1. Brand Consistency:

• Ensure that new products align with the brand’s identity and aesthetic.
• Develop content and marketing materials that reflect the new product’s value proposition for 3 accounts.

2. Content and Campaign Execution:

• Create engaging content and promotional campaigns to support new product launches.
• Work on the visual and retail design aspects to enhance product appeal.

3. Market Feedback:

• Gather and analyze consumer feedback from social media and other channels.
• Provide insights to both the Marketing Manager and product development team.

WORK PROCESS

Product Development Coordination:

• The Marketing Manager conducts market research, generates product ideas, and coordinates with the product development team.
• The Marketing Executive provides branding input and collaborates on promotional content with the product development team.

Content Creation Process:

• The Marketing Manager sets the content strategy and approves major campaigns.
• The Marketing Executive reviews content, coordinates with the content team, and ensures brand consistency, collaborating with the design team as needed.

Marketing Campaign Execution:

• The Marketing Manager develops the campaign strategy, monitors performance, and adjusts the strategy.
• The Marketing Executive executes campaigns, engages with the community, and reports on content performance.
• Coordination with Other Departments:
• The Marketing Manager communicates with the product development team and coordinates with the finance team.
• The Marketing Executive collaborates with the design team and works with the customer service team.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields
• 3-5 years in solid working experience in social media or digital in-house, agencies or project management.
• Facebook advertising and AdWords advertising knowledge/experience
• Able to communicate in English as well.
• Having positive attitude with eager to learn.
• Good command in Thai and English and Excellent communication skills.
• Skills: Creativity, Ability in planning and coordination, & Positive attitude.
• Comfortable with multi-stage/complex sales processes.