Marketing Manager

About the role

We are looking for a Marketing Manager who understands food, hospitality, culture and what makes a brand exciting.

You will work closely with the leadership team and our external marketing, PR, branding, creative and media partners to build our concepts, strengthen our brands and drive business growth.

This is not a role just to manage social media or coordinate agencies. We need someone who can think strategically, create ideas, build a plan and make things happen.

You will be the person connecting the Pocket Rocket concepts with the market — making sure we are visible, relevant and always creating reasons for people to talk about us and visit us.

Key responsibilities

• Develop and execute marketing strategies for Pocket Rocket and its restaurant concepts
• Build clear marketing plans, campaigns and activity calendars
• Work closely with external marketing, PR, branding, creative and media partners
• Manage and challenge agencies to ensure strong ideas and strong execution
• Lead day-to-day marketing activities and follow through from idea to execution
• Lead photo and content shoots and make sure we capture the right stories and personality of each concept
• Drive social media strategy and content together with our partners
• Develop PR opportunities, collaborations, partnerships and events
• Create campaigns that build awareness, traffic, engagement and sales
• Make sure each concept has a clear identity and stays true to its personality
• Keep Pocket Rocket and its brands visible and relevant in the market
• Track performance and understand what is working, what is not and why
• Work closely with Operations and leadership to identify opportunities to grow the business
• Stay curious about food, hospitality, lifestyle, culture and what is happening in the market

About you

• 5 years of proven experience in Marketing, preferably in F&B, Restaurant, Hospitality, Lifestyle or Consumer Brands.
• Strong understanding of Branding, Marketing, PR, Social Media and Communications.
• Strong commercial and creative mindset, with a good eye for style, content, trends and what is relevant to consumers.
• Strong project management and execution skills, with the ability to move from strategy and ideas to hands-on execution.
• Comfortable managing and working with external agencies, creative partners and other stakeholders.
• Strong communication and people skills, with an energetic, curious, positive and entrepreneurial mindset.
• Passionate about food, restaurants, hospitality, lifestyle and culture; a genuine foodie who enjoys discovering new places and experiences.
• Naturally understands what makes a restaurant interesting, relevant and worth talking about, and fits the Pocket Rocket culture and mindset.