Marketing Manager

About the role

This role involves setting and maintaining brand guidelines across all touchpoints, directing creative and content production, and planning brand communication across owned and social channels. You will oversee customer experience and marketing for sub-brands, establish creative standards and digital asset management systems, and manage media buying across Meta, Google, and TikTok. You will own the marketing calendar, run campaigns and promotions, design branch-level marketing activities, manage membership and loyalty programs, and lead the marketing team while measuring ROI across all channels.

Key responsibilities

• Set and maintain brand guidelines; ensure consistency across all touchpoints
• Direct artwork and content production to be on-brand and on-time
• Plan brand communication and manage owned/social channels to reach target audiences
• Oversee customer experience and marketing for sub-brands
• Establish creative brief/approval standards and organize a digital asset management (DAM) system
• Plan and manage media buying , funnel performance, and online sales
• Own the marketing calendar; run campaigns, promotions, and new product launches
• Design and lead branch-level marketing activities and new branch openings to drive traffic
• Manage membership/loyalty programs and use customer data to drive retention and upsell
• Allocate budget based on results, measure ROI across all channels, and lead the team

About you

• Bachelor's degree in Marketing, Communication Arts, Business Administration, Design, or a related field
• 5–7+ years of marketing/brand experience, including team leadership
• Proven experience across both brand-building and performance/digital marketing
• F&B or Retail industry experience strongly preferred
• Digital Marketing / Google or Meta certification is a plus