Marketing Manager

Keys Responsibilities

Marketing Strategy & Leadership

• Develop, implement and review the school’s annual marketing and communications strategy.

• Translate enrollment targets and strategic priorities into clear campaigns, audiences, timelines, responsibilities and expected outcomes.

• Maintain an annual marketing calendar aligned with admissions cycles, school events, program launches and community engagement priorities.

• Supervise the Marketing Officer, set priorities, review outputs and provide clear feedback and accountability.

• Coordinate external agencies, media partners, designers, photographers, printers and marketing providers when required.

• Ensure marketing activity remains focused on agreed priorities and does not become reactive or fragmented.

• Identify new channels, partnerships and opportunities that can strengthen ISE’s visibility and market position.

Brand Leadership & Communications Oversight

• Own and protect ISE’s visual identity, brand standards, key messages and public positioning.

• Ensure consistency, accuracy and quality across internal and external communications.

• Review and approve major campaigns, advertisements, publications, brochures, digital assets and high-profile communications.

• Oversee the school’s website, social media channels, newsletters and digital marketing presence from a strategic and quality-assurance perspective.

• Work with the Head of School on sensitive, high-profile or strategic communications.

• Ensure marketing accurately reflects the quality of learning, student experience and distinctive strengths of ISE.

• Maintain up-to-date brand guidelines, templates and messaging frameworks for school use.

Lead Generation & Admissions Alignment

• Develop targeted campaigns designed to generate qualified enquiries and support enrollment growth.

• Work closely with the Office & Admissions Manager to align marketing activity with admissions priorities and pipeline needs.

• Review lead sources, enquiry quality, tour conversion and campaign influence across the admissions journey.

• Develop promotional strategies for Open Houses, school tours, community events, scholarships, partnerships and recruitment initiatives.

• Identify priority audiences and develop differentiated messages and channel plans for them.

• Use admissions feedback to refine campaign messaging, content and calls to action.

• Ensure campaign leads can be tracked from source through admissions follow-up wherever systems allow.

Performance, Analytics & Budget Management

• Establish and monitor marketing KPIs including reach, engagement, traffic, lead generation, cost efficiency and campaign performance.

• Analyze marketing data and provide regular, concise performance reports to the Head of School and relevant leadership.

• Manage the approved marketing budget and ensure expenditure is aligned with strategic priorities.

• Review quotations and proposed marketing spend through the school’s approval processes.

• Evaluate campaign outcomes, return on investment and lead quality, and adjust activity accordingly.

• Maintain clear records of campaign costs, outputs, performance and lessons learned.

Content Direction & Team Coordination

• Set content priorities and provide the Marketing Officer with clear briefs, deadlines and expected standards.

• Ensure the school maintains a strong and current bank of photography, video, testimonials, student stories and program content.

• Coordinate with academic leaders and staff to identify high-value stories and evidence of learning.

• Plan major publications and campaigns early enough to allow high-quality content capture and production.

• Ensure approvals, factual checks and media permissions are completed before publication.

Community, Partnerships & Whole-School Responsibility

• Develop and support outreach opportunities and partnerships that increase awareness of ISE.

• Represent ISE at selected recruitment, community and partnership events.

• Participate in school tours and major events as part of the whole-school commitment to prospective families.

• Work collaboratively across academic and administrative teams and contribute to school-wide growth objectives.

• Support crisis or urgent communications as directed by the Head of School.