Marketing Manager

Key responsibilities

• Manage the paid media engine across all digital touchpoints (Meta, TikTok Shop, Shopee, Lazada) to maintain a standard Media Efficiency Ratio
• Track GMV, paid content conversion rates, and affiliate creator outputs to ensure weekly revenue milestones are consistently met
• Partner directly with the external performance marketing agency, critically evaluate ad accounts to adjust targeting strategies, creative briefs, and campaign executions in real time based on live data
• Monitor cross-channel ad spend daily to eliminate budget waste, protect product margins, and ensure maximum ROAS and GMV efficiency
• Utilize advanced AI platforms and data analytics tools to clean, prepare, and consolidate raw cross-channel reporting data into high-visibility dashboards
• Convert complex performance metrics into clear, actionable marketing frameworks for upcoming campaigns
• Act as the project owner alongside to execute end-to-end online and offline campaigns
• Manage day-to-day communications and track operational deliverables with influencers, creative production houses, and offline retail partners
• Handle essential marketing errands, administrative operational pipelines, and sudden task variations required to keep cross-channel campaigns running smoothly

About you

• Bachelor's degree in Marketing, Business Analytics or a related field
• 3-5 years of verified experience in performance marketing, digital advertising, or marketing operations
• Direct experience in beauty, skincare, or FMCG sectors is highly preferred
• Proven track record in reading and auditing ad accounts (Meta Ads Manager, TikTok Ads Manager, Collaborative Ads/CPAS, Ecommerce Ads)
• Advanced data preparation capabilities using Microsoft Excel or Google Sheets (Pivot tables, data formatting, and cross-channel modeling)
• Practical mastery of AI tools for data interpretation, custom chart generation and automated report building (e.g., ChatGPT Advanced Data Analysis, Claude, or specialized marketing analytics AI apps)
• Data-strong, able to interpret daily numbers and adjust strategy fast
• Comfortable working in a fast-paced marketing environment
• Creative mindset but performance-first decision making
• Good communication and project management ability