Marketing Manager

▎ Connect culture and brands through content. Design how brands expand into new markets.

▎ Spark new market momentum through global influencer content, and help turn it into lasting brand growth.

◾Why BorderX Exist

The moment a brand crosses borders, everything changes. The language. The platforms. Consumer sensibilities. What resonates and how. BorderX is a Global Native Digital Agency that understands these differences and turns global growth into reality for brands.

• Global by Instinct

We started in Korea, but from day one, we’ve been global by design.

We understand the distinct cultures, platforms, and consumer behaviors that shape each market, and translate that understanding into strategy and execution.

• Growth Partner, Not Just an Agency

We don’t just execute the campaigns we’re given.

We work alongside brands to explore where and how they can grow, bringing forward stronger strategies and approaches to execution as their global growth partner.

• Full-Service, End-to-End

We’re a full-service agency that connects strategy, creative, influencer marketing, PR, media, and performance into one seamless journey.

By bringing every discipline together, we create a cohesive brand experience that drives more meaningful engagement and stronger results across global markets.

◾Get to Know BorderX

• Projects — How we help brands grow globally
• Culture — Get a feel for how we work and grow together

◾What You'll Solve

The Global Brand Partnerships Team connects global influencers with the cultural context of each market to shape compelling brand stories, amplify them through content, media, and PR, and drive real business impact.

For brands to grow in global markets, having a great product alone is no longer enough.

What matters is who carries the brand’s message, the context in which consumers encounter it, and the kind of response it generates. Influencer marketing sits at the center of that connection.

Influencer marketing is no longer a nice-to-have. It has become an essential way for brands to build connection with consumers.

Yet many brands still face the challenge of interpreting their message within the cultural context of each market and translating it into content and partnerships.

In this role, you’ll help shape the answers.

• How can we interpret a brand’s message through the language and cultural context of each market, and turn it into influencer content and campaigns that drive results?
• How can we build a more efficient and sustainable operating model as project demand continues to grow?
• How can we identify and build global influencer networks that fit each project and brand objective, and develop them into long-term partnership assets?

◾What You'll Gain

• End-to-end experience leading global influencer campaigns

You’ll work across the full campaign lifecycle, from strategy development and influencer selection to execution, coordination, and performance analysis.

Rather than simply supporting individual tasks, you’ll learn how campaigns come together through hands-on project experience and gradually take on greater ownership as an AE.

• Opportunities to collaborate with leading global creators

You’ll collaborate with influential creators across markets and see firsthand how the content you help shape generates meaningful consumer response.

The campaigns you contribute to will become part of a portfolio that reflects the global impact you've helped create.

• Experience building a global influencer network that grows with your career

You’ll discover and build relationships with creators across different markets and platforms, and build networks that align with each brand’s goals.

Over time, this network, and your understanding of how to activate it, will become a valuable career asset as you grow into a global influencer marketing specialist.

◾What You'll Do

• Define and lead the direction of influencer campaigns based on global market needs and brand objectives.
• Identify the right influencers for each campaign and manage key execution processes, from outreach and coordination through content publication.
• Coordinate campaign direction, timelines, and content with cross-functional teams to ensure influencer campaigns connect seamlessly with broader marketing efforts across social media, performance marketing, and PR.
• Work with a wide range of external partners, including MCNs, influencers, and celebrities, while continuously expanding our partner network.
• Analyze campaign performance and audience response, uncover key insights, and apply them to strengthen future strategies and execution.

◾What You'll Bring

• 1+ year of hands-on experience in influencer marketing
• The ability to communicate effectively in English in a business setting

◾Who Thrives Here

It would be a plus if you have:

• Planning or executing influencer campaigns for global markets
• Analyzing campaign performance data and drawing insights
• Collaborating in Korean in a professional business setting
• Working at a digital marketing agency, influencer marketing agency, or MCN

You’ll thrive here if you:

• Can strategically shape influencer selection and content direction based on campaign objectives, budgets, and available resources
• Look beyond the numbers when evaluating influencers and content, considering both brand fit and cultural context
• Can set clear priorities and adapt quickly as campaign conditions evolve
• Respect cultural differences and collaborate with openness and curiosity

◾The Journey to BorderX

Application Review → 1st Interview (In Person) → 2nd Interview (In Person) → Compensation Discussion → Join BorderX

• Please submit your resume, portfolio, and any other relevant materials.
• We may ask you to complete a case study during the hiring process.
• We’ll share the result of each stage within two weeks, regardless of whether you move forward.

◾Before You Apply

• The official title of this position at BorderX is Global Influencer Marketing AE.
• If you have trouble accessing the application link, please send your resume to [email protected]

◾Life at BorderX

[Work with focus and efficiency]

• Start and end your day in a rhythm that works for you. (Flexible working hours)
• Focus from home on Tuesdays and Thursdays. (Remote work twice a week)
• Work in the way that feels most comfortable and true to you. (Casual dress code)
• Choose the space that best fits how you want to work that day. (Flexible workspaces including lounge and cafe areas)

[Stay happy and healthy together]

• Take time to fully rest at the end of the year. (Winter break from December 25 to January 1)
• Be present for important life moments. (Congratulatory and condolence leave)
• Take a meaningful break after growing with us over time. (Refresh leave)
• Build routines that support your well-being. (Wellness support for fitness, Pilates, yoga, and more)
• Celebrate the time we've spent growing together. (Anniversary gift cards and retention bonuses)
• Stay connected for important moments, even from far away. (Remote work support for global members)

[Prepared for you]

• Get the equipment you need before joining. (Welcome gift card)
• Work with the device that fits your preference. (Choice of Mac or Windows OS)
• Enjoy a little more time for yourself on your birthday. (Birthday half-day off and gift card)
• Recharge whenever you need. (Unlimited snacks)
• Receive support for available tax benefits. (SME employee income tax reduction support)

[Grow closer together]

• Share light conversations every Monday. (Morning Brew)
• Have lunch with new teammates once a month. (Monthly Lunch Chat)
• Spend time with your team outside of day-to-day work. (Team dinner support)
• Bring your pet along for the workday. (Pet-friendly office)

[Grow together]

• Discover new insights every week. (Insight trips to exhibitions, pop-ups, films, and more)
• Share thoughts and inspiration with each other. (Insight Talk)
• Explore recommended books freely. (In-house library, BOOX)