Marketing Manager

Who you are

• 8 years of experience in marketing, growth, brand, partnerships, product marketing, or a related field
• Experience developing integrated marketing strategies that combine multiple marketing disciplines to drive measurable business growth
• Strong business judgment and the ability to prioritize opportunities based on business impact
• Experience leading complex cross-functional initiatives and influencing without direct authority
• Excellent communication, stakeholder management, and relationship-building skills
• Strong analytical skills with experience defining success metrics, measuring performance, and making investment recommendations based on data
• Comfort operating in ambiguity and adapting quickly as business needs evolve
• Ability to work onsite in Austin, Texas

What the job involves

• Every Zipline market grows differently. Customer behavior, commercial priorities, competition, partnerships, and local opportunities vary from city to city
• We're looking for a Marketing Manager to own the strategy that turns those local realities into measurable market growth
• You'll own marketing strategy and performance for the Austin market, determining where marketing can have the greatest business impact and aligning the organization around those priorities
• Success means driving measurable growth across awareness, customer acquisition, referrals, merchant launches, and overall market performance
• You'll serve as the marketing leader for Austin, partnering closely with Commercial, Operations, Community Engagement, Communications, and the broader Marketing organization
• While each team owns its area of expertise, you'll define the market strategy, set priorities, and ensure our collective efforts drive measurable business results
• Own the marketing strategy, priorities, and performance of the Austin market
• Develop a deep understanding of customer behavior, commercial priorities, competitive dynamics, and local opportunities to identify where marketing can have the greatest business impact
• Build integrated marketing plans that bring together brand, lifecycle, partnerships, community engagement, merchant launches, local activations, and other marketing capabilities around Austin's highest-priority growth opportunities
• Identify and prioritize local growth opportunities based on expected business impact, customer needs, and commercial priorities
• Partner with Commercial, Operations, Community Engagement, and Marketing to coordinate execution and ensure investments are aligned to the market's highest priorities
• Represent the voice of the market by bringing customer insights, competitive intelligence, and local learnings back to the broader organization
• Define success metrics, measure performance, and continuously refine strategy based on business results