Marketing Manager

Who we are looking for:

Are you a detailed, results-oriented professional with a positive attitude and an appetite for growth? If so, you might be a great fit for Kiztopia. We are a successful start-up originating from Singapore, and as one of the largest indoor children’s edutainment brand in the region, we are seeking a hybrid Marketing & Commercial Manager to lead our next stage of growth in Malaysia.

You will be the architect of our Malaysian market share. This is not a traditional marketing role; you will be directly responsible for top-line revenue through B2B channels and corporate partnerships, while simultaneously engineering marketing campaign to drive consistent visitor ship to our outlets and events.

Current office is in Section 26, Shah Alam and will relocate to Bandar Sunway May 2026 onwards.

Roles & Responsibilities:

1. Commercial Strategy & Revenue Growth

·       Partnership & Alliance Management: Proactively secure high-value brand partnerships to expand reach and secure sponsorship funding.

·       Corporate & B2B Sales: Develop a sales pipeline for school field trips, corporate family days, and bulk ticket packages.

·       Revenue-Driven Campaigns: Formulate strategies for "Power Periods" (e.g., Annual Birthday Sale, Festive Holidays), focusing on aggressive conversion tactics.

1. 360° Integrated Marketing & Digital Performance

·       Full-Funnel Excellence: Lead 360° campaigns across retail, digital, social, and experiential platforms.

·       Digital Optimization: Optimize SEO/SEM, PPC, and Social strategies to achieve  CPC and ROAS targets.

·       Brand Amplification: Manage content marketing to drive organic views and high engagement.

·       Website Management: Maintain and update website content for all promotions, events, and brand announcements to ensure real-time accuracy.

1. Event Execution & Experiential Marketing

·       End-to-End Event Management: Conceptualize on-ground activations and community initiatives that transition visitors into loyal brand advocates.

·       Creative Collaboration: Work closely with graphic designers to develop high-impact promotional materials and event assets.

·       Event Administration: Implement and manage administrative systems for invitations, sign-ups, guest lists, and discount code distribution to ensure a seamless visitor experience.

·       Retail Conversion: Link all events and digital activities to measurable footfall and on-site spending (Admission tickets, F&B, and Merchandise).

1. Brand Stewardship & Strategic Management

·       Brand Advocacy: Actively promote the Kiztopia brand, policies, and core values across all internal and external communications to ensure IP consistency.

·       LTV & Membership Strategy: Analyze competitor data and membership packages to increase Customer Lifetime Value (LTV) and retention.

·       Data-Driven ROI: Manage the marketing budget and monitor metrics

·       Management Reporting: Deliver quarterly reports including revenue forecasts and projections (Current vs. Previous)

·       Creative Leadership: Guide internal teams and agency partners to push creative boundaries while maintaining the integrity of the Kiztopia brand.

Job Requirement:

1. Diploma or Degree in Marketing, Business Admin or any related field.
2. Minimum 3-5 years of experience in events or marketing management, preferably in retail industries.
3. Minimum 2 years of experience in digital marketing with a strong track record of successfully managing and implementing digital marketing strategies aligned with business goals.
4. In-depth knowledge of digital marketing channels including SEO/SEM, PPC, social media, and email marketing, with hands-on experience in implementing successful campaigns.
5. Understanding of consumer journey, community marketing, and event execution.
6. Experienced in developing marketing strategies and identifying new areas of growth/income/exposure.
7. Excellent storytelling, leadership, and stakeholder management skills.
8. Data-driven mindset with the ability to translate insights into actionable marketing strategies.
9. Excellent written and spoken English and Mandarin as this position require a lot of communication with non-Malaysian stakeholders.