MARKETING MANAGER

About the role

We are looking for a hands-on and experienced Marketing Manager to lead the marketing function for Anytime Fitness Malaysia. You will oversee digital marketing, paid campaigns, lead generation, CRM, content, branding and club-level marketing while leading a hybrid team across Malaysia and the Philippines.

Job description:

ABOUT THE ROLE

We are looking for a hands-on and experienced Marketing Manager to lead the marketing function for Anytime Fitness Malaysia.

You will oversee digital marketing, paid campaigns, lead generation, CRM, content, branding and club-level marketing while leading a hybrid team across Malaysia and the Philippines.

KEY RESPONSIBILITIES

1. Paid Campaigns & Lead Generation

• Manage paid campaigns across Meta, Google, TikTok and YouTube.
• Oversee campaign strategy, creative, testing, budget and optimisation.
• Manage the full lead journey from ads to landing pages, tracking and CRM.

2. CRM, Email & Lifecycle Marketing

• Develop B2C campaigns for promotions, member retention and referrals.
• Manage B2B campaigns for franchise and territory enquiries.
• Build effective customer journeys and automated campaigns.

3. Marketing Automation & AI

• Automate marketing reports and repetitive processes.
• Use AI and technology to improve marketing efficiency.
• Monitor performance and identify areas for improvement.

4. Team, Brand & Creative

• Lead and develop the marketing team across Malaysia and the Philippines.
• Manage external media and creative agencies.
• Ensure consistent brand standards across national and club-level campaigns.

5. Organic Content & Club Marketing

• Develop monthly social media and content calendars.
• Provide clubs with simple content guidelines and marketing support.
• Train club social media ambassadors to execute content effectively.

6. Planning, Budget & Reporting

• Plan seasonal campaigns, promotions and new club launches.
• Manage the marketing budget and ensure effective utilisation.
• Prepare clear performance reports for management and key stakeholders.

REQUIREMENTS

• Minimum 5 years of marketing experience including leading a team end to end across creative, content and paid.
• Minimum 3 years of hands-on paid advertising experience.
• Strong knowledge of Meta Ads and Google Ads.
• Experience in lead generation and performance marketing.
• Good understanding of CRM, tracking and digital marketing analytics.
• Experience leading a team, preferably in a hybrid environment.
• Strong communication, analytical and problem-solving skills.
• Degree in Marketing, Business, Communications or related field.

WHAT WE OFFER

• Hybrid and flexible working arrangement
• Medical coverage
• Optical & dental benefits
• Complimentary Anytime Fitness membership
• Career growth and development opportunities
• Regional exposure across Malaysia and the Philippines
• Opportunity to work with external media and creative agencies
• Opportunity to lead and shape the marketing function

HOW TO APPLY

Please send your updated CV to: [email protected]

Please also include a short paragraph sharing the biggest cost-per-lead improvement you have personally achieved, including the cost before, cost after and what you changed to achieve the result.

Benefits:

• Additional leave
• Cell phone reimbursement
• Dental insurance
• Flexible schedule
• Gym membership
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Vision insurance
• Work from home

About you

• Minimum 5 years of marketing experience including leading a team end to end across creative, content and paid
• Minimum 3 years of hands-on paid advertising experience
• Strong knowledge of Meta Ads and Google Ads
• Experience in lead generation and performance marketing
• Good understanding of CRM, tracking and digital marketing analytics
• Experience leading a team, preferably in a hybrid environment
• Strong communication, analytical and problem-solving skills
• Degree in Marketing, Business, Communications or related field

Benefits

• Hybrid and flexible working arrangement
• Medical coverage
• Optical & dental benefits
• Complimentary Anytime Fitness membership
• Career growth and development opportunities
• Regional exposure across Malaysia and the Philippines
• Opportunity to work with external media and creative agencies
• Opportunity to lead and shape the marketing function
• Additional leave
• Cell phone reimbursement

About us

Anytime Fitness Malaysia is a fitness organisation operating across Malaysia and the Philippines.