Marketing Manager

SUMMARY

To identify new business opportunities for the Business Group, leverage digital and e-

commerce channels, and recommend and develop new products/categories for market

introduction. Formulate and execute marketing plans for assigned products/categories

designed to achieve and grow company sales and profits.

MAJOR RESPONSIBILITIES

1. Develop and recommend the product portfolio of the Consumer Care Business

Group. Spearhead development of new products and lead the New Product

Development Process for the company - conceptualization, branding, research,

product/packaging development, pricing, and consumer & trade launch.

2. Develop, recommend, and execute marketing plans for assigned product categories.

The marketing plan outlines the short-term and long-term objectives of the product

category, the strategies and specific action plans in order to achieve sales and profit

objectives.

3. Drive digital marketing initiatives and e-commerce expansion to capture market

share, boost online engagement, optimize customer acquisition costs, and maximize

online conversions.

4. Financial responsibilities:

• Achievement of top-line and bottom-line targets across both physical and e-

commerce retail channels.

• Set price points at competitive levels (external and internal) while maintaining

profit objectives.

• Seek ways to improve product cost and optimize digital marketing/e-

commerce ROI to gain better margins.

QUALIFICATIONS

● Solid and wide experience in FMCG (fast-moving consumer goods) Marketing

● Currently holds a mid-level or senior-level role in an FMCG company (Group Product

Manager level)

● Strategic thinker

● Assertive and confident

● Manage the Brand team of Home Care and Motor Care and provide guidance and

training to the APMs and PAs.

● Work with 3rd Party partners/service providers, i.e., creative, Advertising, Media

agencies, and other suppliers related to product/brand development.

● Coordinate with Supply Chain for inventory requirements.

● Conduct market research by securing market analyses and consumer reactions to

products, concepts, and advertising, and conduct periodic trade checks.

● Prepare periodic brand reviews and marketing budget reviews with the Brand and

Sales groups.

● Provide assistance to Management in strategic planning to help achieve the total

corporate mission

● Proven track record in managing e-commerce platforms and executing digital

marketing campaigns to drive online sales growth.