Marketing Manager

Job Description：

• Leads and manages marketing department staff by providing tasks, objectives, strategies, and projects.
• Liaise with shopping malls to stay updated on the latest corporate events, social media updates, and Point of Sale Materials (POSM) opportunities.
• Build and maintain relationships with local societies and organizations to foster community engagement and support.
• Handle event inquiries, including coordinating and organizing events to promote the restaurant.
• Develop and implement mobile app campaigns to increase customer engagement and retention.
• Conduct market research to understand customer preferences and behaviors’, adapting marketing strategies accordingly.
• Manage social media accounts and online presence, creating engaging content and responding to customer inquiries and reviews.
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, YouTube, Tik Tok and many more.
• Design and distribute marketing collaterals, such as menus, flyers, and promotional materials, to drive awareness and attract customers.
• Collaborate with internal teams, such as operations to ensure marketing efforts align with the restaurant's goals and branding.
• Monitor and analyze marketing performance metrics, such as website traffic, app downloads, and campaign effectiveness, making data-driven decisions for optimization.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing channels to identify new opportunities and stay ahead of the competition.
• Manage the marketing budget, allocate resources effectively, and track expenses to ensure cost efficiency.
• Coordinate with external agencies and vendors for design, printing, advertising, and event-related services.
• Continuously seek customer feedback, both online and offline, and implement improvements based on customer insights.
• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
• Organizes and attends company-wide and marketing events.
• Assists in securing access to major media channels and important sponsorships.
• Travels to meet clients and attend conferences, trade shows, industry events, and seminars.
• Adheres to and implements company policies and procedures.
• Working with in-house designers to produce materials of visual impact and within brand guidelines.
• Scope of work includes but is not limited to the Grand Imperial Group, and may extend to other associated companies.

Job Requirement：

• College degree or diploma is preferred. Bachelor of marketing in degree is desirable or equivalent. A combination of practical experience and education will be considered as an alternative.
• Previous working experience working as a Marketing Executive for at least 2-3 years’.
• Language(s): Mandarin. Literacy in English is an added advantage.
• Good understanding of market research techniques, data analysis and statistics methods.
• In-depth knowledge of market research data, data analysis and statistics.
• Must be able to use or proficient in relevant computer applications and marketing sofeware (e.g. Microsoft word, excel, outlook; restaurant specific software including point-of-sale registers and business metric applications).
• Familiarity with social media and web analytics.
• Excellent communication skills and networking ability.
• Strong organizational, planning skills and time-management abilities.
• Creativity and commercial awareness.
• Analytical data driven problem solver.
• Able to work independently with minimum supervision.