Marketing Manager

Company Description

Incorporated in 2012, Minimac Systems Pvt. Ltd. is a leading technical consultant, trainer, service provider, and manufacturer of End to End Lubrication Reliability Solutions. Registered as an MSME under NSIC, Minimac provides solutions for Oil Purification, Filtration, Flushing Systems, OEM filter replacements, Oil Testing devices, and Operations & Maintenance Services (MOMS) for various oils. Strongly aligned with sustainability and Clean Tech, Minimac leverages IoT and AI tools for cognitive maintenance decision-making and boasts a robust market presence in multiple global regions.

Role Description

This is a full-time, on-site role for a Marketing Manager located in Pune. The Marketing Manager will be responsible for developing and executing marketing strategies, overseeing digital marketing campaigns, managing social media channels, conducting market research, and liaising with the sales team. The role includes creating content for marketing materials, analyzing marketing performance, organizing events, and maintaining brand consistency across all platforms.

Qualifications

• Develop and implement long-term branding strategies to strengthen brand awareness and equity.

• Ensure brand consistency across all communication channels and materials.

Lead Management

• Oversee lead generation campaigns across digital and offline channels.

• Collaborate with sales and CRM teams to optimize lead qualification and conversion.

Business Excellence & CRM Tools

• Coordinate with Business Excellence teams to manage software implementation and

CRM platforms.

• Improve marketing automation and workflow efficiency using CRM insights.

Digital Marketing

• Lead SEO, SEM, social media, email marketing, and content marketing efforts.

• Monitor digital campaign performance and optimize based on analytics.

Graphic Designing & Content

• Manage creative teams for brand visuals, digital creatives, brochures, and internal

branding assets.

• Approve and ensure quality control of all design and brand materials.

Events & Exhibitions

• Plan and execute internal and external events, trade shows, webinars, and customer engagement programs.

• Liaise with vendors, agencies, and internal stakeholders for successful event delivery.

Pre-Sales Support

• Collaborate with the business development team to prepare impactful presentations,

proposals, and RFP responses.

• Develop and maintain pre-sales collateral and case studies.

Publications & Communications

• Lead the development of newsletters, press releases, and internal communications.

• Oversee publication of articles, blogs, whitepapers, and marketing documents.